NEWS

Translated By DeepL

Bau Wow, the master of vintage processing, and BEAMS . The two brands' uniqueness is harmonized to create an American casual item that is perfect for today's mood.

BOW WOW" has been developing "vintage processed" items that are once again attracting attention due to the return of the American casual style, even before it became popular as it is today. Bow Wow's elaborate techniques and storybook processing based on fictional characters create an atmosphere similar to that of real vintage.

BAUWW will release a collaboration item with BEAMS on March 24 (Friday), featuring the vintage processing that is BAUWW's specialty.

The lineup includes a shorts version of the stain-finished chinos that were popular last time and a chambray shirt that would go well with the chinos. The shirts and pants are also available in super-big sizes (XXL and XXXL), so they can be worn in a variety of ways.

BOW WOW × BEAMS CHAMBRAY SHIRTS SIZE:M, L, XL, XXL ¥25,300

. The motif is a 1940s US Navy chambray shirt. . The realistic processing that expresses the suntan and dirt that sign workers continued to wear by tucking in their shirts is the key.

BOW WOW × BEAMS CHINO SHORTS BEIGE SIZE:M, L, XXL ¥25,300

The same 1940s US Navy chinos have been updated through a collaboration with BEAMS. They also retain the Bow Wow's classic XXXL big size waist side-pinch detailing.

BOW WOW × BEAMS CHINO SHORTS OLIVE SIZE:M, L, XXL ¥25,300

A different color version of the Chino shorts introduced earlier. Similarly, the thighs are stained with paint. The satin fabric looks as if it has been worn for a long time.

BOW WOW × BEAMS 88/12 T-SHIRT SIZE:L , XL ¥8,800

This round-body jersey T is made of 881 TP10T cotton and 121 TP10T rayon, and the tight fitting at the neck gives it an American casual feel, an exquisite detail that only a "BEAMS" collaboration can achieve.

The essence of American casual and just the right amount of street style, in other words, a collaboration of the best parts of Bow Wow and BEAMS. The vintage-inspired items we want to wear now are exactly the kind of items you see here.

INFORMATION

BOW WOW

On sale: Friday, March 24
Sold at: BEAMS Harajuku, BEAMS Street Umeda , BEAMS official online store
www.beams.co.jp

BOW WOW
Instagram:.@bowwow_official
www.bowwow.tokyo

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