“GapThe music project, "The Lost Decade," is a project by the1969 RECORDS. was launched this year, as it was last year.
Five artists have teamed up to create an original music video and lookbook based on the keyword "1969," the year of the brand's founding. The special website "1969 RECORDS TV" will exclusively showcase these videos and lookbooks.
This year's collaborating artists include such faces as yonige, Tempalay, Maika Loubté, JJJ, and yahyel. Artists with independent appeal have come together across genres.
The first music video by yonige is already on view. They will continue to release music videos on a regular basis, so keep your eyes peeled.
yonige
Tempalay
Maika Loubté
JJJ
yahyel
In conjunction with the music video, a lookbook will also be released in sequence, fashionably wearing the Gap summer collection.
By connecting the atmosphere of 1969 to the present and highlighting the "INDIVIDUAL" that they possess, the campaign focuses on Gap's origins in denim and music. This is a wonderful campaign that focuses on the essence of the brand, but reconstructs it in a modern way. We recommend checking back regularly.
Text_Taiyo Nagashima
1969 RECORDS
www.1969records.tv/2017
