Manastash, born in Seattle, USA, was one of the first to use environmentally friendly materials such as hemp and recycled fleece to create items that work both in the city and outdoors.
Manastash" is rebranding for its 30th anniversary starting with the 2011 Fall-Winter season. Although no names have been disclosed, a famous director and designer have been invited from the outside to give the historic brand a new look.
With the "Outdoor" category that has been developed up to now as the core, the lineup is divided into the following categories: "Street," which is an updated version of the brand's archives; "Basic," which has an American-style atmosphere; "Classic," which uses hemp; and "Extra Mile," which is focused on gimmicks and functions. Under the umbrella of "Manastash," the lineup includes items with different atmospheres.
For the past few seasons, outdoor wear has become a trend in everyday life, and Manastash is sure to fit right in with the current mood.
On the press day that marked the unveiling of 23AW, an after party was held to celebrate the rebranding. In addition to related parties, artists, actors, and models attended the party, which seemed to be a great success.
It will be a little while before we can get our hands on the new "Manastash," but we will be waiting with baited breath.
