The popularity of soccer in Japan grew during last year's World Cup in Qatar. BEAMS" has been launched to sustain and further boost this enthusiasm.
BEAMS JAPAN, a project to promote the culture of soccer based on the spirit of Japan's world-class "fair play", has launched "BEAMS SOCCER" as part of its efforts to promote the attractiveness of Japan. SOCCER", a project to promote the culture of soccer with a theme of Japan's world-famous spirit of "fair play".
The first volume of the J-League's 30th anniversary commemorates the J-League with T-shirts themed on clubs and hometowns throughout Japan , and items that combine local specialties and soccer.
From left to right: ⿅jima Antlers, FC Tokyo, BEAMS SOCCER T-shirt, Nagoya Grampus Eight, Kawasaki Frontale
Each ¥4,950
The T-shirts feature designs of all 60 clubs in the J1, J2, and J3 leagues, spanning 41 prefectures. The T-shirts feature the club's emblem on the front and the J-League King, the official mascot of the J-League, with the club's colors on the back, making them suitable not only for spectator wear but also for everyday coordination.
Top row, from left: BEAMS SOCCER tote bag ¥4,400, BEAMS SOCCER amulet pouch ¥1,320, Shiba Student flip-flops ¥4,950, Assistant referee fan ¥6,600
From left to right, BEAMS SOCCER fan ¥1,980, referee towel ¥1,980, soccer ball daruma ¥1,870, soccer ball pattern tenugui ¥2,640, soccer ball tanuki ¥6,600, J. League King Ken⽟ ¥5,280, braided string misanga 5,280, Kumi-himo sanga ¥3,300, BEAMS SOCCER T-shirt ¥4,950
In addition, as a tribute to the rich craftsmanship of the hometowns throughout Japan, 12 items that combine local specialties and soccer are also on sale. The lineup includes uchiwa fans, tenugui hand towels, kendama balls, and misanga, all of which are unique to "BEAMS JAPAN.
Be sure to check out the fans, tote bags, pouches, and T-shirts featuring the "BEAMS Soccer" logo with a handshake motif.
Sixty T-shirts will be available for pre-order until Wednesday, April 5, and 12 other items, including "BEAMS Soccer" logo goods, will be available for pre-order until Saturday, April 22.
About 180 staff members from BEAMS stores nationwide will be styling the collaboration items.Official Site, so please check it out as well.
