NEWS

Translated By DeepL

The brand concept of "rebellion, invention, and humor" is projected more strongly. Don't miss the world of Applebum as it continues to rise to the next stage.

HIP HOP, basketball, and other youth cultures are the background for the brand, which continues to produce streetwear with a high level of purity.APPLEBUMIt has been 18 years since Applebum started, and with the change of the law in 2022, it is the year of coming of age in human terms, and Applebum is showing off its newest collection as it enters a new stage in its life.

The word "street" tends to conjure up images of a little bit of a rascal, but the brand concept of "rebellion, invention, and humor" is projected more strongly, and the worldview for people of all ages and styles, from youth to adults, should be apparent from the look of the brand. The look of the collection is sure to convey the brand's worldview to people of all ages and styles, from young people to adults.

Items that are especially brightly colored promise to enhance the seasonal mood as the temperature rises.

In addition, items that are collages of famous Jazz and Soul record jackets and basketballs with stacked sneaker boxes give a fresh feel to those who are just getting to know the brand, while longtime fans will appreciate the culture that the brand cherishes in its newness. longtime fans will feel the culture that the brand cherishes in the midst of its newness.

Enjoy fashion in your own way with the new Applebum, which continues to deepen the brand's colors and raise the level of streetwear.

INFORMATION

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