New Balance has some big news to blow away the post-holiday blues! On the upcoming "Grey Day" on May 12 (Friday), four models of the "990" series, including the much-talked-about "990v6," will be available in the brand's iconic gray color.
New Balance 990v6 ¥36,300
New Balance 990v4 ¥37,400
New Balance 996 ¥35,200
New Balance 998 ¥37,400
The lineup includes the 990v6, the latest in the series, the 990v4, which is not readily available, the long-selling 996, and the 998, which celebrates its 30th anniversary this year. All of them are based on gray suede with navy as an accent color. Sporty yet classy, and comfortable to wear, this is a truly "New Balance" finish.
Chris Davis, New Balance's chief marketing officer and senior vice president of merchandising, commented on the release, "We are very excited about this new product.
For New Balance, the color gray is a global icon that represents a history of innovation and our own progress. Grey Day" is a moment to declare the New Balance brand's steadfast position at the intersection of performance and lifestyle, and to celebrate the design innovations that are moving us forward into the future.
New Balance's gray fits a variety of lifestyles. On "Grey Day," celebrate the brand's special day together by wearing the new grey-colored shoes.
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