Fritz Hansen collaborates with seven creators to celebrate its 150th anniversary. Auralee will launch the brand's first furniture.

Collaborations that excite users are not only a good match between brands, but also the finished product is compelling and surprising. I feel that many of them land on their feet in this way.

“AURALEEand a furniture manufacturer.FRITZ HANSEN." is exactly that. . is explained in more detail below.

The reason for this collaboration is the 150th anniversary of Fritz Hansen's founding. To celebrate this milestone year, a pop-up store will be held at "The Stage" on the first floor of Isetan Shinjuku's main building, and seven creators associated with Fritz Hansen and Isetan have each created a product. Each of the seven creators has created a product, incorporating their thoughts and expressions toward the manufacturer into their masterpieces.

Auralee is releasing its first line of furniture. From the Arne Jacobsen chair series, the Dot Stool (available in two colors) and the Seven Chair (available in one color) have been produced on special order. Both items come in exquisite light colors with different tones, which are typical of the brand, and can be used individually or in a set of three to further enhance the mood of the brand.

The stool is based on a vintage dot stool that the designer, Mr. Iwai, is fond of, and is reissued for the first time in several decades with a wood seat and three legs, specifications that have not been seen in the current version. The stool is available in two different colors with delicate tones that are typical of "Auralee. A brass plate with the original logo is attached to the back of the seat.

The Seven Chair is a special edition with a front upholstered in Auralee's original fabric, a braid fabric made of ultra-fine wool and fine cotton that was also used on the runway for the AW22 collection, but for this collaboration, the fabric was produced in an almost white gray. . The fabric is made in a gray color that is as close to white as possible for this collaboration.

It is a pleasant material that can be used throughout the year, with a deep color that seems to absorb light. The seat is made of deep Oregon pine, which goes well with the fabric. Like the Dot Stool, a brass plate with the original logo is attached to the back of the seat, giving it a special look.

The following is a comment from the designer, Mr. Iwai .

Both the Seven Chair and the Dot Stool are masterpieces that have been loved for decades. We tried to do as little as possible that was superfluous and add a little bit of the "Auralee" nuance, so that they would fit in alongside the "Auralee" collection.

In addition to Auralee, other renowned creators will participate, including musician Ichiro Yamaguchi and Yosuke Aizawa, designer of White Mountaineering. On the occasion of the 150th anniversary, the masterpiece chairs that Fritz Hansen has carefully preserved for a long time will be combined with various essences. Please come and see the history of the chairs at the exhibition.