Hunter's new playful celebration of LGBTQIA+ Pride is now available. 100% of the proceeds will be donated, so anyone can support it by buying.

Born in Scotland, the brand is known for its red-tagged rain shoes.HUNTER." The foundation of the brand's product creation is always an awareness of the outside world. At the heart of its product creation is a constant awareness of the outside world, and the brand actively communicates its sustainable initiatives and activities that respect LGBTQIA+ people.

The items, which went on sale on Thursday, June 1, are part of this initiative. They are introduced below.

Bloom Algeiform Pride Clog ¥11,550
Color: Black , Rainbow

The new release is the Bloom Algeiform Pride Clog, which celebrates LGBTQIA+ Pride.

OutRight International, a global organization dedicated to improving the human rights of LGBTQIA+ people, is a longtime charity partner of Hunter and works to improve the lives of LGBTQIA+ people worldwide through advocacy, support, and research. As a way to show our support for them, we are releasing a special clog.

The clogs feature a bright marble print that incorporates all the colors of the Progress Pride flag (11 colors, including the rainbow plus black and brown, which represent people of color), and they are all one-of-a-kind. It is meant to support the campaign message "Queer Joy" = "Celebrate LGBTQIA+ and the joy that comes from self-expression as a form of positive protest."

Bloom Algae Foam, an innovative material made from algae, contributes to water purification, atmospheric CO2 purification, and reduced dependence on petroleum and other harmful chemicals, making the product less environmentally hazardous than usual designs.

For this campaign, we have also collaborated with artist BANBU in Japan to create a special artwork celebrating Pride. The artwork, which symbolizes the brand's message of queer joy and diversity, will be on display and for sale at the Hunter Ginza Flagship Store until June 29, 2012 (Thursday).

The profits from the items to be sold will be donated to 100%, to "Outright International". It is a great thing for users if they can easily support the cause by purchasing the items.

Please keep an eye out for "Hunter" in preparation for the upcoming rainy season and festival season.