What if the workout we normally do without thinking about it could lead to the preservation of the sports environment of the future?
adidas has launched a limited-time sustainability movement that gives form to this idea. For every 10 minutes of physical activity, one euro will be donated, an initiative that is good for the body, the mind, and society.
Subject.adidas Running AppThe 34 activities set out in the "Activity" section of the program. These include familiar activities such as running and walking, as well as popular sports such as trail running, soccer, tennis, and basketball, which have become increasingly popular in recent years. Walking and bicycling are also included, so even those who are "not so keen on exercising" can participate in sustainable actions simply by launching the app when they go to work.
The money raised through "MOVE FOR THE PLANET" will be used for operating expenses for various programs related to sports and environmental issues, such as renovation of stadiums using recycled materials and training on how to reduce plastic waste in sports facilities, mainly in areas affected by climate change. The donation will be used to fund various programs related to sports and environmental issues, including the renewal of stadiums using recycled materials and training on how to reduce plastic waste in sports facilities.
Let's close with a comment from Ashley Czarnowski, Senior Director of Global Purpose Marketing at adidas, who made the announcement on the occasion of the "MOVE FOR THE PLANET" event.
MOVE FOR THE PLANET is an attempt to support communities in need by bringing together people around the world who love sports. Depending on where you live on the planet, you may feel differently about the effects of climate change. But we all share the same love of sports. If you enjoy sports around the world, please join this movement from June 1 to 12 and start a movement for the planet. It doesn't matter what kind of sport you are into, just starting a movement is one step towards change.
