NEWS

Translated By DeepL

The first men's line from the popular remake brand 77circa has arrived at Beauty & Youth!

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Remake items are booming these days. However, not just anyone can do it, as it requires a sophisticated process to reconstruct one-of-a-kind vintage clothing and give it a contemporary look in terms of silhouette, design, and form.

In the midst of all this, a brand that boasts explosive popularity today, sparked by women's fashion, has been launched by [JUN].77circaThe designer, Naoki Moriyama, has always been a vintage clothing lover. The designer, Mr. Naoki Moriyama, has always been a vintage clothing lover, and he has skillfully expressed modern nuances while retaining an exquisite vintage look. The taste is evident in the balance of these two elements.

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77circa" has been basically a women's lineup, but we are pleased to announce the launch of "77circa", a new line of products.BEAUTY&YOUTHand teamed up to present the first exclusive men's collection.

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Naturally, they are one-of-a-kind, so be sure to get in early anyway. Please visit the store to confirm the form, texture, etc., including the price.

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Still, why is it that secondhand clothing in a brand-new store seems so appealing in any way?

Text_Ryo Komuta


Beauty & Youth United Arrows Shibuya Koen-dori Store
Address: 1-2F Parkway Square 2, 1-19-11 Jinnan, Shibuya-ku, Tokyo
Phone: MENS : 03-5428-1893 / WOMENS : 03-5428-1894
Open: 11:00 - 21:00
www.beautyandyouth.jp

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