Shibuya PARCO celebrates 50 years since its opening. Every time I go there, I feel a new emotion. We will continue to be such a pavilion.

which has led the era with numerous campaigns, events, and advertisements.Shibuya PARCO." . celebrated its 50th anniversary last June 14. Although the pavilion is not short of topics of conversation every day, this milestone will be launched in an even higher gear.

. something no one has seen yet.
A sound that no one has ever heard before.
. a feeling that no one has touched yet.
. a feeling that no one has felt yet.
PARCO is still searching voraciously today.
The rules, the language, and the landscape change with every blink of an eye .
In the middle of a chaotic world, who will draw the future tomorrow, and what kind of future will it be?
From "Shibuya PARCO 50th Anniversary Statement

The museum has been actively collaborating with designers, artists, and other creators of the time, not only as a place for shopping. This time, we made the most of this knowledge to create the visuals.

The creative director is Tsuguya Inoue, who has worked on legendary "PARCO" advertisements since the 1980s, and the graphics were created using photographs taken by up-and-coming photographer Tamaki Yoshida. The copywriter is Junpei Watanabe, who created the advertising message for the temporary closing of Shibuya PARCO in 2016.

The copy for the 50th anniversary campaign is "DISCOVER UNKNOWNS. This represents the attitude of Shibuya PARCO, which has been passed down since its opening and will never change, of "discovering and communicating things that are still unknown to the world.

Speaking of the "Shibuya PARCO" campaign, music is also an essential part of it. The first event will be an "OPENING CEREMONY PROGRAM" in collaboration with "DOMMUNE," which is led by artist Naohiro Ukawa.

Among the performers are Keigo Oyamada's solo project Cornelius, who created the background music for the new Shibuya PARCO, and Ichiro Yamaguchi of Sakanaction, who appeared in PARCO's ninth corporate ad in 2017, "Special in You.

Cornelius - "Dream in Dream" Release program
Dates: Wednesday, June 28, 2023
Venue: 10F ComMunE
Doors open: 18:00
End of show: 24:00 (talk, live music, DJ)
Featuring: Cornelius , and more
delivery URL

Ichiro Yamaguchi ( Sakanaction )- Flor de Cana Presents "PRIVATE VINYL LESSON" 31 T.E.Q x DOMMUNE
Dates: Tuesday, June 27, 2023
Venue: 10F ComMunE
Doors open: 19:00
End of show: 24:00( talk, DJ)
Featuring: Ichiro Yamaguchi ( Sakanaction ) , Licaxxx, GONNO,
Naohiro Ukawa (DOMMUNE) Yoshiharu Sato & T.E.Q
delivery URL

In addition to the above events, a variety of 50th anniversary events are planned for 2023, so please look forward to the further progress of "Shibuya PARCO," which has been running for 50 years.