New Balance basketball shoes updated by Rich Paul. This trendy design can be enjoyed by both men and women.

Another high-profile collaboration has been announced. New Balance and sports agent Rich Paul have teamed up.

However, some of you may not know Rich Paul. He is the founder of Clutch Sports, a sports agency for basketball and American football players, and an important figure in the representation of prominent NBA players.

The theme of this collection is "Forever Yours". It is a finish that should be useful for a long time to come.

Rich Paul × New Balance 550 ¥22,000

This time, Rich Paul selected the "PRIDE 550" basketball shoes from "New Balance. While maintaining the shock absorption and cushioning properties, the details of the "550" have been updated for this collaboration, such as replacing the upper with nubuck material. The coloring of purple, pink, and navy blue also features a sense of unity.

Although not visible in this image, the romantic embroidered logo of "RP (Rich Paul)" intertwined with the rose on the heel is a pair that expresses Rich Paul's love for basketball.

And be sure to check out the apparel collection. There are a total of six gorgeous items in the lineup: outerwear, pants, shirts, parkas, half pants, and T-shirts.

Athletics Rich Paul Quarter Zip $13,970

Athletics Rich Paul Track Pant $12,980

Athletics Rich Paul Camp Collar Shirt ¥11,990

Athletics Rich Paul Hoodie 14,410 yen

Athletics Rich Paul Short ¥8,910

Athletics Rich Paul T-Shirt ¥6,930

Like the shoes, the "RP" embroidered logo intertwined with roses accents the minimalistic and sporty body. The design can be enjoyed by both men and women, so everyone should check it out.

Both footwear and apparel are now on sale at the official online store. The footwear is also available at the "T-House New Balance" concept store, where you can try on the footwear if you are concerned about your size.