See Now, Buy Now" is a new system that we have been hearing a lot about recently that has been adopted in fashion shows.TOMMY HILFIGERThe "TOMMYNOW" collection is based on this "see it and buy it immediately" system.
The "TOMMYNOW" project also includes the launch of a collaboration line with supermodel Gigi Hadid called "Tommy Gigi (TOMMY×GIGI)," as well as an interactive experiment in which the runway venue is turned into a theme park-like amusement park, where participants can enjoy drinks and food. The runway venue will be turned into an amusement park-like theme park, where participants can enjoy drinks and food. This is a wonderful initiative by Tommy Hilfiger to bring fashion closer to those who feel disconnected from the collections.
The next "TOMMYNOW" will be held in London . . It is the third city to land, following New York and Los Angeles. The event will be held at the legendary Roundhouse concert hall in Camden, a town north of London. The highlight of the event will be the first "TOMMYNOW" men's collection runway. Men can now also purchase men's items from the Internet with no time lag.
The success of the past two collections has led to even higher expectations for the next edition, which will be held during London Fashion Week on Tuesday, September 19, starting at 7:00 p.m. local time. Come and experience the excitement of being able to get your hands on items from the latest collection in real time.
Text_Rei Kawahara
PVH Japan
Phone: 0120-266-416
japan.tommy.com/
