The AW season of Shibuya Parco started with the release of Jil Sander's visuals . . Some projects include participation by Rikako Yagi, Miyuki Arihara, and others.

The rainy season has ended in Tokyo, and summer is just around the corner. . but on the fashion axis, it is the start of the fall and winter season. If you are too lazy, you will miss out on the trend wave.

Shibuya's fashion building, "Shibuya ParcoThe campaign started early in the "What's New" section of the website. We can't wait for the next season. Please take a look at some of them below.

The key visual, which delights users every time, was created for the first time in collaboration with "Numéro TOKYO" this time. The focus is on "Jil Sander" and the luxurious and mode atmosphere proposed by Shibuya Parco is pushed to the forefront.

In addition, for the "PARCO CRUISE" project, we have featured two models, Rikako Yagi and Shim Eun-kyung, two actors who have garnered attention in the Japanese and Korean cultural scene. Please take a look at the visuals of these two, who wear a one-of-a-kind atmosphere.

Further,Shibuya PARCO official Instagramwill feature popular model Miyuki Arihara in a shopping movie showing how to dress for the new fall/winter collection. Looking around the museum from Ms. Aihara's point of view, you will notice a different kind of charm.

And don't forget the events that make this campaign so exciting. Events featuring the non-alcoholic "mocktail" cocktail, a morning activity event by our "GIRL HOUYHNHNM," and much more.

You can dig through the collection items, come to feel the mood, or just come to cool off. Come and visit us at Shibuya Parco.

HOUYHNHNM is also preparing an article to coincide with this campaign. Please look forward to its publication next week!