Hiroshi Fujiwara has long been a top runner in the culture scene. His stance is extremely cool and light.
The sense of smell and sense of taste, which is distinctly different from the so-called general marketing theory, was really difficult to verbalize.
It's called "non-verbal marketing. Many people would like to know the secret of this trick.
FRAGMENT UNIVERSITY, where Hiroshi Fujiwara will teach his non-verbal marketing skills, will open on Wednesday, October 11, 2023.
The target audience for the course includes all marketers, producers, creators, apparel, publishing, and media professionals who want to learn how Hiroshi Fujiwara lives, works, and plays, as well as those who want to become such people.
Day1 Cultural Anthropology -Yugaku History
Wednesday, October 11, 2023, 19:00-20:30
Looking back on his overseas experiences in London and New York in the 1980s and his encounters with the culture, he reveals the "spirit of punk and DJs" that lies at the root of everything.
Day2 Sociology -Media Theory
Wednesday, October 25, 2023, 19:00-20:30
Through the relationship with media such as the MENʼS NON-NO Series "Hiroshi Fujiwara's A Little Knowledge" (1995-2006) and the web magazine "HONEYEE.COM" in the 2000s, students will learn about the roles of analog and digital media and information dissemination.
Day3 Informatics -Input and Output
Wednesday, November 22, 2023, 19:00-20:30
Students will learn the art of idea generation and time management, including the management of relationships, such as friendships and socializing, and the inspiration and output connected to these relationships.
Day4 Business Administration -Collaboration Theory
Wednesday, December 20, 2023, 19:00-20:30
Collaborations from Good Enough to Ready Made, Head Porter, Medicom Toy, and fragment design will be analyzed from a marketing perspective.
As you can see, a curriculum has been assembled that systematizes the art of input, ideas, and collaboration.
Day5 Architectural Engineering - Spatial Design
Wednesday, January 17, 2024, 19:00-20:30
The course will cover the theory of direction, from comprehensive examples of actual store production as seen in "the Pool aoyama," "THE PARKING GINZA," and "THE CONVENI," to how to create a concept for space design.
Day6 Case Study - Starbucks Coffee Japan
Wednesday, February 28, 2024 19:00-20:30 Location: undisclosed
Day7 Case Study - NIKE
Wednesday, March 20, 2024 19:00-20:30 Location: undisclosed
Day8 FRAGMENT UNIVERSITY Final Lecture
Wednesday, March 27, 2024, 19:00-20:30 Location: Tokyo (to be determined)
There will be lectures on marketing methods with real-life experiences and special lectures with guests from companies with proven collaboration records.
Please check the information below on how to take the course, but it will be limited to 50 people who will be selected through a pre-selection process.
In addition, on Sunday, July 30, an open campus will be held at the University of Tokyo's Ito Hall for the first 300 students to arrive prior to the main course, where they can experience a lecture on "Nonverbal Marketing" for free. Since there is no pre-selection, prospective students can feel free to attend.
In recent years, the speed of change and evolution in business and technology has accelerated. In order to keep up with these changes and remain active, "reskilling" is seen as an important opportunity.
Hiroshi Fujiwara has always been ahead of his time, boldly changing and evolving his work methods and output, and now is the right time to learn his business skills.
FRAGMENT UNIVERSITY
Special page
Capacity: 50 people (with pre-selection)
Course fee: 132,000 yen (tax included)
Organized by: Shueisha UOMO Editorial Department
Flow of attending a class
Only those who submit an entry form with their purpose and motivation for taking this course, are selected, and those who pass the selection process are invited to register for this course.
September 15, 2023 (Fri.) 23:59 Application deadline
Wednesday, September 27, 2023 Announcement of Selection Results/Information on Main Registration and Payment of Course Fees
Wednesday, October 11, 2023 1st lecture
*The curriculum schedule, location, and lecture titles are subject to change. Please understand that the curriculum schedule, location and lecture titles are subject to change.
open campus
Date: July 30 (Sun.) 16:00-17:00 (doors open 15:00)
Place: Ito International Research Center, The University of Tokyo, B2F, Ito Thanksgiving Hall
Address: 7-3-1 Hongo, Bunkyo-ku, Tokyo
Cost: Free of charge
Capacity: 300 people （first-come-first-served basis, no advance reservations)
Children under elementary school age (including those accompanied by their parents) are not allowed to enter the museum.
Numbered admission tickets will be distributed at the entrance on the 1st floor of the Ito International Research Center from 1:00 p.m. on July 30.
Hiroshi Fujiwara
Born in 1964. Born in Mie Prefecture. After moving to Tokyo, he studied abroad in London and New York before becoming a club DJ. He supported the early days of hip-hop in Japan, and since the 1990s has worked extensively as a brand designer, music producer, and composer. Currently, he presides over the creative group fragment design and focuses on collaborative activities. Occasionally, he is a university professor. He is the "Godfather" of the street and luxury worlds, editing and constantly sending out new information.
