BED j.w. FORD opens its first directly managed store. The store is full of character and stars are falling!

Using the runway show at Fashion Week in Paris this past June as a fresh starting point, Dramaworld has begun to head into a new stage of the next decade.BED j.w. FORD〉.

The collections, with their sophisticated designs and designer Shinpei Yamagishi's passion for making clothes, have attracted attention both domestically and internationally.

BED j.w. FORD opened its first directly managed store in the Meiji Jingu Gaien area on August 5 (Sat). The interior is filled with a lot of "uniqueness.

An inorganic space based on white and gray. The brand's iconic star symbol is displayed as a hanger rack, beautifully falling into the store like a starry night.

The first floor is a warm bookshelf space that resembles a library, with books that trace the history of " BED j.w. FORD," as well as the "presence" and "body temperature" that the brand has cherished over the years.

And on the second floor, there is a spacious area for guests to sit down. It is chic, and a conscious effort to create a place for conversation.

, and items exclusive to the directly-managed store will also be available for sale in conjunction with the opening.

Sweat Bell Bottom ¥52,800 each

Star Keychain (Gold / Silver) ¥19,800
Keychain (Gold / Silver) ¥11,000

These pants are made of sweatshirt fabric with the bell-bottom pants that BED j.w. FORD is known for. In addition, two types of keychains are available: the iconic star motif that was used on the runway, and a simple design.

The store will carry not only the full collection of BED j.w. FORD, but also items from Mr. Yamagishi's eclectic selection, including GUIDI, and the works of designers with whom he has worked closely.

Clothes, books, space, stars . The designer's breath and the essence of the brand wafting from all of them. Experience it in person.