. I wonder what would have happened now if I had chosen a different path at that time. . We cannot go back to the past, but we have thought about it, haven't we?
A popular Swiss-born watch brandSWATCH. has returned to its roots and embarked on another path. The new collection is titled "WHAT IF? At the time of the brand's launch, Swatch decided to make round watches its standard, but what if it had chosen a square shape? ." The purpose of this project is to trace the actual path of the brand's development.
This collection is such an energetic and challenging experiment. Here are the looks we received.
The concept itself is innovative, but the eye-catching pop of color and the lightness of the design give it a mood that is typical of Swatch's past work.
And the appeal this time does not stop with the visuals.
SO34B700WHAT IF...BLACK? ¥15,400
SO34G700 WHAT IF...GREEN ¥15,400
SO34M700 WHAT IF...GRAY? ¥15,400
SO34T700 WHAT IF...BEIGE? ¥15,400
The material used is the well-known bio-ceramic material, which is a combination of ceramic powder and bio-derived material. The day and date windows are located at the 3 o'clock position, and the watch is also characterized by its practical specifications.
Also, although not visible in the photo, the hands are luminescent, so they work well in the dark.
The clear, easy-to-read dials, battery cover design, and color scheme were inspired by the first Swatch models. The collection, which has been brushed up to be more modern than ever while keeping the original stance, is available in stores and on the website.Official Online StoreThe product is now on sale at
In addition, a movie inspired by the collection is now available on the official online store. It embodies a world in which the round forms around us become square forms.
This movie, full of humor, will keep you on the edge of your seat. If you are interested, please check it out.
