Manastash, transformed by rebranding, will open its first store in Harajuku on August 11. Collaboration with Kosuke Kawamura is also in the works.

Celebrating its 30th anniversary, the brand has undergone a major rebranding this season, bringing in famous directors and designers from outside the company.MANASTASH〉.

With this momentum, we decided to open the world's first directly-managed store on Propeller Street in Harajuku .

This season's items, which will also be carried in the stores, are all special items that strongly reflect the brand's worldview. Let's take a look back at them through the photos below.

Traditionally, the brand has focused on clothing for use in the outdoor field, but after the rebranding, its creative base has been further broadened.

Street" reinterprets the brand's archives through a modern filter, while "Basic" features the coloring and sizing essential to American casual wear and can easily be mixed with other categories. The "Classic" category incorporates the brand's iconic "Hemp" design, and the "Extra Mile" category offers a fashionable approach while focusing on gimmicks and functionality.

While expressing so many categories, all of them have the scent of "Manastash" in them. Please take a look at them at the store and feel the brand's worldview firsthand.

And the interior of the first directly managed store, which is a memorable one, is very simple. The colorful "Manastash" clothes look great in the store. The floor is wood-grained and the fixtures are a dusky blue, creating a space where one can enjoy shopping in a relaxed atmosphere.

And now, to celebrate the opening of the Harajuku store, we will be selling items made in collaboration with collage artist Kosuke Kawamura.

This pattern represents the shimmering waves that symbolize this season's "Manastash" collection. Kawamura has created a solid collage of this pattern. Incidentally, this pattern was inspired by the legendary album "NEVERMIND" by "NIRVANA," which was released in 1991, and is reminiscent of the period when the brand was established, which is very poignant.

The Harajuku store will open on August 11 (Friday, national holiday). The location, which is moderately close to Harajuku Station, but one street off the main street, should be just right for a relaxing shopping experience.

Obon is in full swing , but be sure to witness this memorable occasion for "Manastash".