Since its establishment in 2008, the brand has continued to be supported by people who travel between the city and the sea.Magic Number (MAGIC NUMBER®︎)This year marks the 15th anniversary of the company's founding, and the company has returned to its roots, embodying quality manufacturing in everyday life and activities that do not cause stress.
The theme for this season is "SIMPLE EXPRESSION. The collection is literally simple and expresses the mood of the brand's founding period and its new beginnings.
Here, we focus on ready-to-wear cut-and-sew garments from the first deliveries of the fall/winter 2023 season.
STOCK LOGO US COTTON S/S T-SHIRT ¥7,920
STOCK LOGO US COTTON L/S T-SHIRT ¥8,800
The brand logo, which was renewed on the occasion of the 15th anniversary, is the work of one of Japan's foremost sign painters, who is heavily influenced by American vintage culture and continues to create uncompromising works of art.NUTS ART WORKSby Nisan. The T-shirts, with the brand logo centered on the back, will be released in the brand's signature white and orange.
SEE YOU IN THE WATER L/S T-SHIRT ¥6,930
SEE YOU IN THE WATER LEOPARD L/S T-SHIRT ¥7,700
The message "SEE YOU IN THE WATER," which is also the tagline of "MAGIC NUMBER," is a widely used farewell slogan among surfers. In addition to its positive message and resonance, the typography is superbly balanced. The Leopard, which just joined our ranks last season, will soon be joined by a new design.
SEE YOU IN THE WATER XV US COTTON S/S T-SHIRT ¥7,920
SEE YOU IN THE WATER XV US COTTON L/S T-SHIRT ¥8,800
New colors are also available from the "SEE YOU IN THE WATER XV" logo designed by NUTS ART WORKS last season.
HEAVY WEIGHT BASQUE BORDER L/S T-SHIRT ¥12,100
STOCK LOGO WASHER NYLON CAP ¥6,930
STOCK LOGO BASE BALL CAP ¥6,930
In addition, a basque shirt with an established reputation for fitting and a seasonless cap will also be released. For surfers, the launch comes just in time for the best season of the year. The Fall/Winter 2023 collection of "Magic Number" will be available from August 22 (Tue.).
Text_Ryoji Horiuchi
