Beer! Beer! Beer! Hellraiser has created a craft beer with an old friend who is based in New York City.

The brand was launched in 2011, and at the end of 2016, Sangenjaya was named "WaveystoreThe company has opened the "Dramaworld!HELLRAZORThe director of the company. Director.TSUMI.The creative and connection between the skaters and the "Down North Camp," which represents Tokyo, "FILA," "DICKIES," and even "HONDA" will be projected, and you will be able to feel their world view from the collaboration that transcends genres freely like skaters. You will be able to feel the world view from the collaborations that transcend genres freely like skaters.

The next collaboration partner of "Hellraiser" is an old friend of TSUMI's and an artist based in New York.Mr. TOYA HORIUCHIThis is the first collaboration collection by the two in five years.WILLIAMS BREWERYThe craft beer was originally created from the tastes of the beer.

The direction is by Hellraiser, the label and goods design by TOYA HORIUCHI, and the special beer brewed by WILLIAMS BREWERY has been completed.

They say it removes the heaviness of craft beer, leaving it less bitter and more ale and refreshing, making it a great drink after skateboarding and various activities. For beer lovers, this is definitely something to check out.

A wide variety of merchandise will be released to celebrate the launch of the craft beer.

Everything is designed by TOYA HORIUCHI, from T-shirts to pint glasses to beach balls to tote bags for six packs. Don't miss the free beach ball as a novelty when sold as a set.

On Friday, August 25, the Nakameguro ".NEW NEW YORK CLUBA POP UP titled "BEER PERTY" will also be held at the "Beer Perty" where beer tastings and goods will be sold in advance. Novelties will be distributed on a first-come, first-served basis. The general sale will start on Saturday, September 2.

With the hot days still to come, many people will be unable to do without beer while taking care to avoid heat stroke. Beer lovers and underage visitors alike are welcome to come and enjoy the goods and the atmosphere of the place.