An internal venture organization born out of Sony's new business creation program, "Fashion Entertainmentsis the second product in the FES Watch line of e-paper-equipped pattern-changing display watches, , and is the first of its kind.FES Watch U." is now available for sale.
To commemorate the launch, a campaign titled "TOKYO MONOCHROME" has been launched to distribute special designs of the FES Watch U by 10 creators, as well as a "zine" consisting of interviews with the creators and other special content. A "zine" featuring interviews with the creators and other special content will also be distributed.
Participating creators include art director Tsuguya Inoue, "ANREALAGE" designer Kunihiko Morinaga, and calligrapher Manbi . The number of participants will increase every month after July, and DJ DARUMA and Yu NAGBA will also participate. 10 well-known creators will participate by December.
The FES Watch U is unique in that the watch face, and even the band, are molded by electronic paper, allowing the user to freely customize the entire watch. This would be a revolutionary system. Many of you must be curious about it. Please pay attention to it.
Text_Taiyo Nagashima
TOKYO MONOCHROME
fashion-entertainments.com/tokyo-monochrome
