Downbeat Running, a world-class running culture store, will open in Shinjuku, Tokyo.

The running movement has matured not only as a competitive sport, but in recent years it has developed into a physical culture that is closely connected to lifestyle. A store that approaches such cult aspects of running will open in Shinjuku, Tokyo.

The name of the brand is "downbeat RUNNING. The director is Takashi Imai, who has been committed to the sneaker scene for a long time, and in recent years, has become more and more interested in running culture.

It is with great pleasure that I announce the opening of downbeat RUNNING, a running culture store. Although it is said that the running population in the Japanese market has been growing in recent years, as a runner myself, I have always felt that there are no running culture shops that blend the essence of art, fashion, music, movies, food, etc. into the running community to excite runners in the most exciting way. I have long felt that there are no running culture stores that blend the essence of art, fashion, music, movies, food, etc. into the running experience. Looking overseas, however, running culture stores have emerged in major cities that have edited their stores and communications from this perspective. In Tokyo, the most unique city in the world, we would like to create a world-class running culture shop with you. Let's run together.

We also picked up popular general sports brands such as ON, Hoka, and Salomon, as well as independent running apparel brands from overseas that excel in fashion, such as Satisfy and District Vision. and District Vision, as well as independent running apparel brands from overseas that are known for their fashion sense.

Furthermore, after the opening, the store plans to actively hold running events and other events to create a community through "downbeat running. This running culture store from Japan, set in Tokyo, will open on September 1 (Fri.).