Make winter more enjoyable and comfortable with our special down jackets. PIRENEX pop-up stores are opening one after another.

Have you ever heard of the French brand "PYRENEX"?

The brand was originally started in 1859 as a factory that processed down. Later, in the 1960s, outdoor products such as shrugs became popular among mountaineers, and the brand began to handle down jackets as well.

Now offering fashion-conscious items, the brand is known as one of France's leading down brands, with a corner in a department store there in addition to its directly managed store in Paris.

On September 15 (Fri.), a pop-up store of "Pyrenex" will open at Marronniergate Ginza 1, a commercial facility near Yurakucho Station in Tokyo.

The highlight of the store is its broad product lineup, which includes not only standard models, but also models from the home country, which until now have not been widely available in Japan. The space will be a place where visitors can take a hand and examine the products that they are particular about.

Pop-up stores are scheduled to open not only in Tokyo, but also at "Kyoto Fujii Daimaru" and "Hanshin Department Store".

In addition, on September 15, the e-commerce sitePYRENEX-JP ONLINE STOREis also open. If you cannot visit the pop-up store, please check out the products here.

The freezing cold is sure to come in the winter. When the time comes, a PYRENEX down jacket will be able to demonstrate its capabilities.