NEWS

Translated By DeepL

The theme is After After Party, and for Fall/Winter 2023, we will be bringing you the same free-spirited mood as Sanova Cheese.

Inspired by the things that happen to highly sensitive people such as creators and skaters who gather in Tokyo, designer Kaito Yamamoto started "SON OF THE CHEESE".

Here is a selection of looks received from the Fall/Winter 2023 collection.

In a space based on emerald green, the emblematic color of "SANNOBA Cheese," the members of the group transcended national and historical boundaries to create a free mood.

The theme for this season is "AFTER AFTER PARTY".













This time, Sunova Cheese chose an OG member of the American hip-hop group Jungle Brothers as its model. Afrika Baby Bamand talented rappers who lead the Japanese hip-hop scene.IDand more. The lineup includes a number of faces who are active in various fields.

The item lineup includes a seasonal fleece set-up, corduroy cargo pants, and neon-colored knitwear.

The design also features a twist on traditional items, incorporating a humorous message that is the house specialty of "Sunova Cheese. We must not forget the playful spirit.

In addition, the store also offers a full line of interior goods such as room shoes and rugs, so you can enjoy the world of "Sunova Cheese" in your room as well.

Sunova Cheese" continues to value originality by creating products that are not bound by stereotypes and are inspired by a variety of things. We will continue to keep an eye on it.

INFORMATION

sonovace

Location: SON OF THE CHEESE SHOP
Address: 303, 1-31-19 Higashi, Shibuya-ku, Tokyo
Phone: 03-6427-1986
Hours: 12:00-19:00
Official Online Store
Official Instagram

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