This is the place to enjoy the world view of the new Burberry. The Omotesando store has reopened.

BURBERRY has made a fresh start with the appointment of Daniel Lee as Chief Creative Officer.

The brand's store along Omotesando, Tokyo, will reopen on Sunday, September 17.

The completely renovated store is a sublime space that incorporates Burberry's key color, blue, throughout. The store has been kept simple to allow the products to stand out, accented with rugs by British textile artist Tom Atton-Moore and fixtures inspired by the traditional Japanese construction method of wooden framework.

Another highlight is the rose sculpture in the window. This is one of the motifs featured in the 2023 Winter Collection.

Omotesando store limited items
Blanket ¥253,000 (estimate), Hot Water Bottle ¥52,800 (estimate)

The store offers men's and women's clothing, shoes, and accessories, allowing visitors to fully appreciate the world of the new brand.

© Courtesy of Burberry