Do you know Kilian Jornet? He is a mountain athlete who grew up in a cabin in the Spanish Pyrenees and has been at the forefront of ski mountaineering and trail running. He has won many international races and major world championships, including the UTMB, and has accomplished numerous feats, including two round trips to Mount Everest in six days without oxygen tanks or ropes. His strength and achievements in the mountain scene are unrivaled. He is also actively involved in environmental protection and is working on various initiatives to solve the problem of climate change.
Kilian Jornet
Kilian Jornet established his new outdoor brand "Normal" in the fall of 2022. Initially launched only in Europe and the U.S., with limited sales channels, the brand will finally land in Japan this fall. Sales will begin on October 26, 2023 (Thu) on the official online site and at some sports stores in Japan.
JERAG ￥35,200
Named after a mountain on the west coast of Norway, the Jelag is a racing shoe developed with the concept of being suitable for everything from vertical races to 100-mile races. With a unique lightweight foam material midsole and Vibram Mega Grip outsole with light base construction, the shoe is incredibly light at approximately 200 grams (UK8, per foot).
Tomir, ￥27,500
Tomir Waterproof High Cut ￥30,800
Tomir Waterproof Low Cut ￥29,700
Named after a mountain in the Tramuntana Mountains of Majorca, Spain, the Tomir is suitable for daily training as well as trail running, hiking, and a variety of other activities. Runners and hikers of all levels can wear these versatile shoes comfortably on all terrains and surfaces. The outsole of this model also features Vibram Mega Grip with light base construction. The model is available in a mesh low-cut as well as a waterproof and breathable waterproof high-cut/low-cut version.
In addition to the mainstay shoe collection, the lineup includes accessories such as lace vests, caps, and socks.
Normal] Lace vest, 5L ￥25,300
Normal] Water flask ￥4,400
Normal] Lace cap ￥8,800
Normal] merino socks ￥5,500
All products have in common a focus on long-lasting durability to minimize environmental impact, as well as transparency in the manufacturing process and material selection. The products are designed in Majorca, Spain, and tested in the Norwegian fjords where Kilian Jornet trains. The brand name is derived from the combination of Nor-way and Mallorca, and means "No-Normal," or "not normal," and "breaking new ground.
In 2022, Kilian Jornet won the UTMB Mont-Blanc and ZEGAMA wearing Normal products, including the Jelag. This is the best proof of the brand's high functionality.
Kilian Jornet at the finish gate at UTMB Mont-Blanc in 2022.
Normal" is a new outdoor brand created by the world's strongest mountain athletes. We invite you to experience its outstanding functionality for yourself.
Text: Issey Enomoto
