In the cold fall weather, you want to bathe in hot art and culture! A total of more than 400 artists will be participating in events at Parco in 17 cities across Japan.

The art director is graphic designer Koichiro Tsujikawa, and the music is by "Cornelius".

PARCO" has the image of a fashion pavilion, but in fact, each store has its own gallery and pop-up space, and it also functions as an art destination, hooking up up with up-and-coming creators.

It would be no exaggeration to say that this event is the culmination of their efforts. The event will be held in 17 cities across Japan, with a total of over 400 artists participating. As usual, we are amazed at the volume of the event, but let HOUYHNHNM tell you about the contents of the event, which are too rich.

Let's start with "Shibuya Parco. P.O.N.D.," a festival of up-and-coming artists active in various fields such as art, fashion, entertainment, and technology, has been well received every year, and this year's event will not be left out.

Under the concept of "Dialogue/ Encountering Another Dialogue. the exhibition will explore alternative dialogues formed from the relationships between artists and viewers, between artists and viewers, and between artists and the exhibition space. More than 30 unique artists, including Shota Yamauchi, Sareena Sattapon, and You2, will participate in the exhibition, and their works will be exhibited and performed at Shibuya PARCO.

Public art will be exhibited mainly at "PARCO MUSEUM TOKYO" on the 4th floor, as well as at the entrance and other locations throughout the building. Please look forward to "Shibuya PARCO" being filled with art during the period.

The "P.O.N.D. OPENING EVENT @ComMunE," which had restricted admission last year, will feature the world's hottest rapper "MFS," creative collective "Sound Sports," and a lineup of cool friends. The first night of "P.O.N.D." will be a grand success.

P.O.N.D. Dialogue / Encountering a New Dialogue
Dates: Friday, October 13 - Monday, October 23, 2023
Venue: Shibuya PARCO (4F PARCO MUSEUM TOKYO, B1F GALLERY X, various locations within the building, etc.)
Art Direction: Shun Ishizuka
Space Designer: Sako Yamada Architects & Engineers
Operation and overall coordination: PARCO, RCKT/Rocket Company*.
Official HP

Sapporo, the land of the north, will also host a gathering of eminent artists. Sapporo PARCO will hold "MADAMADA," an event that will satisfy the energy of those who have not yet had enough fun.

The "ROOFTOP DJ PARTY" will be held in collaboration with the best local live houses "Sound Lab mole", "PLANT", and "YAGI EXHIBITION", featuring tofubeats and chelmico, will heat up the chilly Sapporo weather. In addition, "MADAMADA MARKET," a market event featuring 18 stores from inside and outside of Hokkaido, will also be held.

MADAMADA
Dates: October 7 (Sat.) - October 9 (Mon., holiday), October 14 (Sat.) - October 15 (Sun.), 2023
Venue: Sapporo PARCO
Official HP

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The above introduction focuses on Shibuya PARCO and Sapporo PARCO, but other cities also offer a wealth of contents that will make you feel the energy of art and culture.

You can visit your local PARCO or take this opportunity to travel to a distant PARCO. For more information, please visit PARCO'sOfficial HPPlease check from the following page.