The sneaker collaboration between "LOEWE" and "On", which was announced on social networking sites, has been officially announced.
The model unveiled was a lifestyle shoe named "Cloud Tilt". Focusing on human "movement," this is the first model in the "ON" lifestyle series to adopt "CloudTec® Phase.
CloudTec® Phase" is a computer-generated midsole technology that provides smooth foot transport. The "cloud" construction compresses in sequence with the wearer's movements to provide superior cushioning for extended walking.
And the streamlined upper, made of recycled polyester, has a knit sock construction for comfort and sustainability.
Men's & Women's Color
Men's Color
Women's Color
What is noteworthy is not only the manufacturing, but also the abundance of color variations. It is surprising that a total of 10 colors will be released in two installments.
The first series will be available in October in five colors for both men and women. Both will be available in all black, all white, and lime green, as well as khaki green and forever blue for men and purple rose and all navy for women. These models are pictured above.
The second series will be available next January in three colors for both men and women. Both will be available in Sand and Wild Rose, plus Slate Gray for men and Beet Red for women.
The campaign visuals and movie shot by up-and-coming French photographer Thibault Greve are also highlights of the campaign. The models include gymnast Yong Hong Ha, BMX rider Cindy Reis, Amna Al Kubaishi, the first female racing driver in the UAE, and world walking champion Liu Hong.
The first series will go on sale on October 11 (Wed) at the official website of "Loewe". The following day, Thursday, October 12, it will be available at select Loewe and ON stores, as well as on the ON official website.
