The charm of Loewe is concentrated! The reopening of the Omotesando store in Tokyo is full of content.

Omotesando, Tokyo, is one of the most popular shopping areas in Japan. The LOEWE store on this main street will reopen on November 11 (Sat).

The Loewe Omotesando store opened in 2004, and in 2002, Creative Director Jonathan Anderson personally redesigned the store for the first time among Loewe's many stores. It became the prototype for the "Casa Loewe" concept, in which the main store was conceived as the residence of an art collector.

The newly reborn "Casa Loewe Omotesando" consists of three floors, from the first basement to the second floor above ground. The facade, covered with tiles imported from Spain, is an impressive sight. The interior boasts the largest space of any Loewe store in Japan, and offers a more spacious and relaxing shopping experience than ever before. Of course, the store offers a wide range of products for both men and women.

. 1st floor with bags and small leather goods.

The second floor features men's and women's clothing and more.

Among the many attractions, I would like to first mention the Loewe Recraft, which is located in the basement. Here, resident craftsmen repair, maintain, and clean Loewe leather goods. This is the first time this kind of service has been available in the eastern Japan area, and visitors can feel free to consult with the craftsmen.

The first basement floor, where "Loewe Recraft" is located. . Also sells perfumes, candles, and other items ideal as gifts.

. As the building is designed to be an art collector's mansion, the space itself is designed to be enjoyed by placing a variety of artworks. The artists featured include Pablo Picasso, Ansea Hamilton, Bernard Leach & Lucy Lee, and from Japan, Tanabe Chikuunsai IV and TSUBAKI, to name a few.

The interior is also well stocked. Furniture lovers will not be able to resist the "AKARI" lamp by Isamu Noguchi, the "Conoid Chair" by George Nakashima, and many other masterpieces.

In conjunction with the reopening, the pre-collection for spring/summer 2024 will be released earlier than anywhere else, and there will also be items created in collaboration with the ceramic art unit "Suna Fujita" and "Loewe". In addition, if you register as a friend on the official Loewe LINE account and answer a questionnaire, you will be able to download a special stamp by Suna Fujita.

In addition, a candy store, a collaboration between "Loewe" and "Suna Fujita," will open in a building adjacent to "Casa Loewe Omotesando" from Saturday, November 11 to Tuesday, December 26. In addition to selling candy with adorable character motifs, a photo spot will also be set up.

Icing cookies ¥3,150

Chocolate bonbon (8 pieces) ¥9,600

Cookie Box (26 cookies) ¥6,300

These are just a few of the many contents of the reopening. There are many more highlights, so be sure to visit the store for the rest of the story.