The largest anniversary event will start on November 17 (Fri.)!

It is easy to say that we have been following the cutting edge of trends for 50 years in Shibuya, but "Shibuya PARCO" has done it with its own body, and HOUYHNHNM's is about to host a big party of its own, starting on Friday, November 17, and we would like to introduce a part of it.

After passing through the Showa, Heisei, and 2023 eras since its opening in 1973, the hotel celebrates its 50th anniversary this year in 2023. To mark this milestone, an anniversary project will be held under the key phrase "50/50 (Fifty-Fifty)," which combines 50 years since the opening and 50 years toward the future.

The keywords of Shibuya PARCO, such as "one and only," "individuality," and "chaos," are incorporated, while also offering new perspectives.

DIOR BEAUTY SHIBUYA
J'ADORE X JEAN MICHEL OTHONIEL / J'ADORE RAW (Limited Edition)

st company POPUP STORE
[Special Order Product] Le Profil.

st company POPUP STORE
STC×PNY for PARCO Tee

Ground Y
Limited Edition] Ground Y x SUMIRE Painting T-shirt "Ground Y" / "Y"

MARC JACOBS
JULIAN CONSUEGRA POWER OF HEAVEN ZIP-UP

KEBOZ
NEEDLES × KEBOZ FLEECE TRACK JACKET

discord Yohji Yamamoto
Y BODYBAG SUMIRE

The first thing to note is the gorgeous product lineup. In addition to the three-way collaboration between Discord Yohji Yamamoto, Ground Y, and artist SUMIRE, Jil Sander, Thom Browne, Burberry, and A.P.C. will each offer 50th anniversary limited edition items.

This is a project that only Shibuya PARCO, which specializes in cross-branding and chemical reactions involving creators, could have planned.

On the 10th floor rooftop, Shibuya PARCO will hold a music and culture event with a variety of talented artists from various fields.

The music events include a hip-hop night by the web media "FNMNL" on Sunday, November 19, a DJ by Nariakira Kobukuro and other navigators of J-WAVE's music program "FLIP SIDE PLANET" on Friday, November 17, and a solo performance by Shota Hasunuma on Thursday, November 30. On November 30 (Thu.), Shota Hasunuma will give a solo performance.

On November 17 (Fri.) from 6:00 p.m. to 9:00 p.m., a one-night-only jack party will be held, and on November 25 (Sat.) and 26 (Sun.), "VOGUE ALLIVE" will be held. This will be the largest scale special program ever held at Shibuya PARCO.

There are also a variety of pop-up stores that can only be found here and only now.

On the first floor, there is the world's first collaboration between "A.P.C." and "Pokémon," and a special booth of "st company," a select store in Kiryu, with a lineup of "doublet" and "FACETASM," which it produces itself. Also, "cococuri (Hirofumi Kurino x Kokoro no Gakko)" realized through the intersection of fashion legends and young designers, and more.

In addition, the high-end Osaka select store "LITMUS" will make its first appearance, and the talented collection brand "TANAKA" and "Dragon Quest POP UP STORE" will also be open for a limited time.

Finally, let's talk about the campaign visuals. This time, we asked Art Recherche Industrie, a design company run by designer Ramdan Tuami, to work on the anniversary creative. There are 10 works.

The illustrations, drawn in accordance with the historical background, give a sense of newness as well as nostalgia.

Shibuya PARCO" is originally in a position to celebrate its 50th anniversary. This time, however, the event will be as if to express gratitude to the creators and brands they have been friends with. This is the reason why "Shibuya PARCO" continues to run at the top.

We hope to see you there, whether you are a regular visitor to Shibuya PARCO or have never actually been there before.