The up-and-coming brand "What's Going On" was born last year.
This fashion brand was born from the art director of a graphic design company that has been active in the entertainment industry for 28 years and a creative and art director active in Japan and abroad.
The brand is notable for the fact that its artwork and designs are all handmade using garment printers and embroidery machines, with an emphasis on materials.
We were quick to notice the appeal of "What's Going On," which makes clothing as if it were handmade art, and picked up the "TRADING MUSEUM COMME des GARCONS.
The concept of "not just apparel, but also art" resonated with each other, and the first and second limited editions have been sold so far, with the third edition to be sold at the Tokyo Midtown store.
The theme of this year's exhibition is "BLACKOUT," which directly translated into Japanese means "to erase or hide.
The abstract design dares to leave a blank space, allowing each viewer to enjoy "what they see, remember, or feel" while wearing the item.
We recommend that you visit the "TRADING MUSEUM COMME des GARCONS" first to see and enjoy the unparalleled pursuit of "art to be worn" by "What's Going On".
TRADING MUSEUM COMME des GARCONS "WHAT'S GOING ON"
Release date: Friday, November 17
Location: TRADING MUSEUM COMME des GARCONS Tokyo Midtown
Address: 9-7-1-1F Akasaka, Minato-ku, Tokyo
Phone: 03-6804-6607
Hours: 11:00 - 20:00