Apotheke Fragrance's street store opened in Kyoto. The fragrance you will encounter in the ancient capital will change your image again.

Scent is closely linked to memory.

Although there is no certain reality or touch, the moment one suddenly smells the fragrance, a scene from that time may come to mind as vividly as a photograph.

In this way, it can be a memory switch, an uplifting experience, or even a relaxing one.

Apotheke Fragrance (APFR), a fragrance brand that will accompany you in your daily life, will open its first directly-managed store in Kansai, "APFR KYOTO.

This is the brand's first street-level store, and is located at the intersection of Nijo Dori, which once flourished as a drug wholesale district, and Teramachi Dori, where antique stores and long-established stores line the streets.

phyle inc. designed the space in a renovated 120-year-old Kyomachiya townhouse.

The design of "water and light" creates a space where tranquility and strength coexist and where you can concentrate on your sense of smell.

And as a Kyoto store exclusive item, furoshiki wrapping cloths with artwork by artist Lena Fujimoto will be available in two sizes. The smaller size can be used for storing accessories and other small items or for gift wrapping, while the larger size can be used as a shopping bag.

In addition, to celebrate the opening, a limited number of short incense sticks will be given away with purchases of 5,000 yen or more.

One of the charms of fragrances is that if the place or space changes, the impression of the fragrance changes again.

It would be good for people in the Kansai area, as well as for those who purchase it as a memento of their travel destination.