Lacoste opened a new store in Harajuku, a spacious store with two floors full of attractions!

Harajuku has always been a mecca for fashion in Tokyo, attracting culture-conscious young people throughout the ages, from the hokoten of the 1970s and the DC brand boom of the 1980s to the Urahara of the 1990s.

The Lacoste store will open in such a location.

It is located one street off Meiji-dori, in a corner lined with sneaker stores and famous street brand stores.

The store, which consists of two floors, covers an area of 665 square meters; the first floor features a collection of footwear, including sneakers, while the second floor offers a variety of clothing and other products.

Among the many highlights, the first thing I want to mention is the exclusive polo shirt customization service. In addition to about 70 types of crocodile patches that can be sewn on the spot, you can also have your favorite motifs, letters, or limited-edition graphics embroidered on the shirt. In a space with a dedicated sewing machine, the staff member in charge will create a special piece for you.

Lacoste Harajuku" limited edition patch

In addition to selling the brand's vintage wear and valuable samples from its French factory, the Harajuku store will also feature an exclusive collection.

Under the title of "Vintage Collection," vintage items purchased from Europe and other countries by vintage buyers will be sold.

The "Heritage Collection" was carefully selected from the archives stored at the Lacoste factory in Troyes, France. A number of one-of-a-kind items will be released exclusively at the Harajuku store.

The "Harajuku Collection" features a crocodile logo decorated with graphics of cherry blossoms and a map of Harajuku. The collection includes polo shirts, T-shirts, sweatshirts, caps, and socks.

My Lacoste Artist Program" is a collection in collaboration with artists. The first collection will feature sweatshirts and T-shirts created in collaboration with MHAK as MASAHIRO AKUTAGAWA.

On the second floor is Le Café Lacoste, Lacoste's first café attached to the store, where customers can enjoy drinks, ice cream, cookies, and other items.

Le Café Lacoste also sells original goods such as mugs and bottles.

Lacoste Harajuku will open on Saturday, December 16. A new story of a representative French brand will begin in Harajuku.