NEWS

Translated By DeepL

. look out for the new denim in blue blue. This is the classic, rugged finish that adults want to wear.

BLUE BLUE" started with denim shirts inspired by vintage denim in the early 1980s.

Denim freaks and fans of yesteryear will of course be familiar with this well-established brand in pursuit of denim and indigo blue.

Last year, the "New Basic Denim Series" was also developed, featuring original selvedge denim. This time, let's check out the new items from that series.


Cell bitch denim 3rd type faded trucker jacket ¥53,900

First of all, here is a denim jacket. The denim is woven on a power loom and faded for a casual look.

It is made in a relaxed silhouette and can be worn with anything from a T-shirt to a thick inner layer. It can also be worn under outerwear to protect against the cold.

Incidentally, although not shown in the photo, this denim jacket also has an inside pocket, which is rare for a denim jacket. It is a practical piece of clothing that has been designed with ease of use in mind.


PP01 Cellbitch Denim Faded Slim Straight Jeans ¥36,300

The pants are also faded to give them a tasteful look. In addition, they are sewn using a strong, thick yarn so that they can be worn for many years, making them a heavy-duty pair that is typical of the brand.

. The silhouette is slightly slim, clean, and straight. Oversized pants that have been in vogue in recent years are fine, but it is time for a change of pace.

Because it is a standard, this model should be cherished for many years while enjoying the changes it undergoes over time. We hope you will experience the true value of "Blue Blue," which has captivated a wide range of people from old fans to the younger generation, through the sleeves and feet.

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