What is the "Too Many Exclusive Watches Exhibition"? The humorous lineup, made possible only by Seiko, will tickle your fancy.

Seiko's "power design project," in which designers explore the possibilities of wristwatches by considering the future of the brand from a different perspective than that of their daily work, is already in its 11th iteration.

At the "Too Exclusive Wristwatch Exhibition" being held at Seiko Seed, located in the WITH HARAJUKU building, seven different types of wristwatches will be on display, combining Seiko's 140+ year history of expertise and technology with the unique and original designs of seven designers active in a variety of fields, who have each taken what they love and made it "unnecessary". The exhibition will feature seven different types of wristwatches that combine the knowledge and technology of Seiko Seed, which boasts a history of more than 140 years, with the original and unique designs of seven designers in various fields, each of whom has pursued the things they love to the extent that they are "unnecessary".

The lineup is fun to look at and fun to wear, and we will introduce each of them along with their respective catchphrases.

First of all, here it is, with black as the base color.

. for those who seek the best sukiyaki. The watch is a "Sukiyaki Watch". At first glance, the watch looks simple and sophisticated, but it is marked with the familiar ingredients of sukiyaki. The watch was produced under the supervision of the well-known restaurant Ningyocho Imahan, with the optimal solution for a delicious sukiyaki dish as the starting point: "cook by yourself and eat by yourself.

This work, which was created with the desire to have the delicate and complex dish of sukiyaki at its best, precisely announces the order of ingredients to be added and the time to turn the dish over. With this, anyone can become the best nabe master.

Next is a "hide-and-seek watch" with the keyword "play seriously with a professional mindset.

Everyone has probably played hide-and-seek before. Even I, who suddenly preferred to hide, once thought to myself, "If only ogres could be heroes. If only the ogre could be a hero. Yes, this model is equipped with many amusing gimmicks that will make the wearer feel like a child again.

While providing the essential counting and blindfold functions, we have succeeded in maximizing the motivation of the demons by adding a sense of tension to the act of measuring time.

Two colors are available, named after the red and blue demons . It is frustrating that there are so many aspects that cannot be conveyed in the pictures, but I have a feeling that this is going to change the common practice of hide-and-seek.

Next, we will introduce a wristwatch that is truly a return to the origins of wristwatches: a wristwatch exclusively for sunny days.

In a world where everything is convenient thanks to the remarkable development of technology and corporate efforts, this gem features a modern luxury of "returning to the instincts of mankind" by taking advantage of this. Long ago, people used to measure the passage of time by relying on the day. Although it seems unthinkable nowadays, this "watch for sunny men" was created from an analog perspective, and despite its cheery name, it is said to involve an extremely precise manufacturing process.

When not in use, it can be worn like an accessory, but it is a bit heavy because it is made of iron. . When it is in use, it changes its shape to look like an observatory on your arm. It is really lovely that it only comes into its own on a sunny day.

It is an intriguing design that I would like to wear when I am on vacation or when I do not want to be bound by time. I am impressed by Seiko's unique point of view, which makes me feel the new possibilities of wristwatches! I would like to say, "I'm impressed!

And now, the "thing" that is familiar to those involved in manufacturing has become a wristwatch.

Yes, it is a "patterner's wristwatch" inspired by a pin cushion. This object is used for temporarily storing needles by sticking them in, but the remarkable thing about this work is that we received feedback from students at Bunka Gakuen University, which is well known to all fashion lovers. From the selection of materials, to the shape of the pincushion, to the expression of the pincushion as an accessory that makes you feel excited to wear it, the product finally took shape after many trials and errors.

The catchphrase, "Gently accompanying your creativity," must be "gentle" in many ways, as it allows you to watch the time and work more efficiently, while still being comfortable and unobtrusive.

Next up is the "Panda Lover's Exclusive Watch," which has a very straightforward design.

"I don't want black and white . I want a panda. The panda is a charming, expressive, and well-researched panda with a face, ear size, and fur, and even has a niche function to measure its running speed of 30 km/h. The panda is also a very useful tool for the designers.

I have seen a design like a panda , but this work is now a panda itself. When you are tired or depressed, look at it and the cute panda will surely heal you.

They are all powerful works that overturn the concept of a watch, but now it's time for the big finish. Next up is the "Masking Tape Lover's Exclusive Watch," perfect for those of you who don't need it that much but keep buying it.

Masking tape has been a great help to us as editors for photo shoots, etc. , and this one is also quite excellent. We have been using masking tapes for a long time, and they are quite excellent.

If we could "change masking tapes" in the same way we change our clothes, it would be a nice change of pace in our daily lives, and it would also become a topic of conversation with colleagues and friends.

I'm interested in this new kind of wristwatch that gives color to your hand and can be easily incorporated into your life.

Last but not least is this "ambidextrous wristwatch. This is a wristwatch that "maximizes the performance of ambidextrous people" by realizing the idea that if the dominant hand changes, the part of the brain used may also change.

Have you ever heard the terms "right-brained" and "left-brained"? As far as brain science is concerned, the way our brains work changes depending on how we use our left and right hands. It is often said that the right brain is creative and the left brain is logical, and this "ambidextrous wristwatch" is specially designed for people who can use both of them dexterously.

The dial color changes from white to black and from black to white by means of a revolutionary mechanism that uses fine grooving and color-coding, and the atmosphere of the dial varies depending on the arm that wears it, which is surprising.

This is a supplement, but white and black were inspired by whiteboards and blackboards, respectively.

. I hope you will hold the real thing in your hands and experience it for yourself, as it is so cleverly crafted that you will doubt your own eyes.

This is only a small part of what we have been able to show you here. I would like to go into more depth, but for the rest of the story, please visit the venue and check it out for yourself. It may not be true that God is in the details, but you will surely discover something new.