Atelier Beton collaborates with Vitamix! It may seem surprising, but the more you know about it, the more you will be convinced of this tag team.

ATELIER BÉTON develops products that accompany people in their daily lives based on the concept that "clothes are tools for living that make life comfortable. The minimalist appearance of these products blends easily into any scene, and gently adds a touch of elegance to daily life.

Atelier Beton has just announced a collaboration with Vitamix, a long-established blender manufacturer well known to cooks. The company is Vitamix, a long-established blender manufacturer well-known to those who cook.

Why? You may wonder why, but the two companies are similar in that they are both "tools for daily living. It is no wonder that Atelier Beton shares VITAMIX's belief in "better living through health and wellness" and its products.

The collaboration items include two of the brand's signature items, a work apron and a T-shirt. Let's take a quick look at how this unique, or rather, food and clothing collaboration has turned out.

VITAMIX WORK APRON ¥7,480

Atelier Beton has launched aprons with slightly different graphic layouts for each season, but this time the main print is the Vitamix corporate logo for a special finish.

It is sewn simply, utilizing the fabric edge ears as they are, and is equipped with three large and three small pockets at the bottom. It is useful not only while cooking, but also when gardening or DIY work.

The material used is high quality Fuji Kinmei Canvas, which is made by spinning and weaving in Japan, using pure cotton canvas made in Japan, and is produced using earth-friendly cultivation methods that preserve tradition as "Japan Made. The more you use it, the more you get used to it, and the more you get the taste of it.

VITAMIX TEE ¥7,700

The collaboration T-shirt, which also features the corporate logo, adds a photo of a mixer, and the use of open-ended yarn, known as the standard for USA-made T-shirts, gives the T-shirt a vintage T-like look that becomes more and more durable the more it is worn.

These collaborative items will go on sale at the online stores of both Atelier Beton and Vitamix from February 16 (Fri.). Please take a look at the two brands' ideas, which are based on the common concept of "making life more comfortable," and see for yourself.