Superbly located. Hoka's directly-managed store is now open in the middle of Harajuku! There are special offers to celebrate the opening.

The pioneer of thick-soled shoes is HOKA. HOKA is a pioneer in trail running, road running, hiking, and apparel, and has also developed a wide range of sneakers that fit in with the street scene.

Hoka Harajuku, the largest directly-managed store in Japan, will open in Harajuku, Tokyo.

The modern and clean store, based on the brand's key color "HOKA blue," features a full lineup of the latest collections, including not only shoes, but also performance apparel and accessories.

. Visitors can relax and enjoy the brand's world view while gazing at the mountains projected on the LCD screen.

In addition, a "HOKA RUN CLUB" community space is standing by on the second floor. In this modern Japanese-style space with a motif of Japanese culture, we plan to hold various events such as trial shoe fitting and inviting athletes and ambassadors of HOKA RUN CLUB.

Incidentally, the store will open on February 22 (Thursday), and those who purchase shoes will receive an original eco-bag as a special gift to celebrate the opening (first-come, first-served, limited quantity).

This new hot spot is packed with the charm of "Hoka". Let's visit first.