NEWS | TIE UP

Translated By DeepL

The stores you've always wanted to visit will be gathered! HOUYHNHNM will hold a sales event, Fashion Products Exhibition in MIYASHITA PARK, directed by HOUYHNHNM.

Product fairs are a gathering place for local specialties. Even if you have not come specifically for this reason, you may find yourself stopping by when you see them in the city.

It would be interesting to have a fashion version of such a product exhibition. HOUYHNHNM's will be directing a sales event at MIYHNHNM's "MIYASHITA PARK" in Shibuya. The title of the event is "Fashion Products Exhibition in MIYASHITA PARK.

A total of 10 stores, both local and Tokyo stores, will be invited to participate in the event. The stores you have always wanted to visit are here. As the event claims, the stores that you, our readers, and I would like to visit will gather in the atrium plaza on the 2nd floor of "MIYASHITA PARK" South, and sell their selected items and original items.

The exhibition will run for a total of five days, from March 16, ( Sat. ) to March 20, ( Wed. and national holidays, ). It is a two-part event, with stores changing over the first three days and the second two days, so you should be able to enjoy the event not just once, but two or three times. Now, let us introduce the participating stores that you may be interested in.

First half: Mar 16 ( Sat ) - Mar 18( Mon )]

CopyArt Collective( Osaka)
The name of the store has a free meaning originating from sampling culture, and it is a vintage select store that handles vintage clothing, furniture, lamps, and miscellaneous goods bought both domestically and internationally, regardless of genre. The shop is not bound by existing values, but rather arranges what they think is good for their own taste and quality, and has fans all over Japan.
Instagram:@copyart_collective

N&N STORE( Hyogo )
HOUYHNHNM's well-known "NEAT" designer Daishi Nishino opened this shop on his hometown Awaji Island in July last year. The store offers not only "NEAT" pants, but also selected vintage clothing and original items only available at this store. Unlike "NEAT House" in Tokyo, the lineup is more genre-less and reflects Mr. Nishino's tastes and preferences.
Instagram:@nandn_store_

EDISTORIAL STORE( Nagano)
This select store in Ueda, Nagano, run by stylist Hiroshi Ozawa is characterized by its unique concept of "three-dimensional magazine. The dead stock of brands and select stores is interpreted as "live stock. The shop offers "editorial( editorial)" and "story( story)" by infusing new value into clothes that have been lying dormant from a stylist's unique perspective, such as by adding Ozawa's own text to tags and styling suggestions.
Instagram:@edistorial_store

MIN-NANO( Tokyo )
Opened in Ikenoue in 2009, it is now one of the leading stores in Tokyo. The store's owner, Mr. GORO, who has a deep knowledge of culture, is very selective in his selection of small overseas brands and up-and-coming brands. The shop also attracts attention for its regular collaborations, most recently with "DOVER STREET MARKET GINZA," "TEMBEA," and bicycle manufacturer "FUJI," which have caused a stir.
Instagram:@minnnanoo

studiolab404.com( Tokyo)
The women's select label with a store in Yutenji was launched in 2021 by director Monet, graphic designer Mariko, and product planner Lei. The label carries high-quality dead stock and up-and-coming brands from Japan and abroad, and has recently been expanding its activities as a new source of information in Tokyo by collaborating with "DAIRIKU" to produce eyewear and original items unique to the store.
Instagram:@studiolab404dotcom

Second half: 3/19( Tue ) - 3/20( Wed, holiday )

WAKE.( Hokkaido )
After opening in 2019, the store quickly became popular and is now one of the leading select stores in Sapporo. The store sells almost exclusively in-store because of the desire to value the customers who visit the store. Customers come from all over the country and often form long lines at the storefront on the day the hottest items go on sale. In addition to the current selections, there is no shortage of original items, collaborative items, and other topics of conversation.
Instagram:@wake.sapporo

IMA:ZINE( Osaka )
The concept of this select store, established by Atsuto Tani and other key figures in the Kansai fashion scene, is a "magazine-like clothing store" that sparks the imagination. The concept of the shop is to be a "magazine-like clothing store" that sparks the imagination. Without being influenced by trends, the shop proposes new values by intersecting various genres such as street, American casual, and classic. The store also actively engages in special orders and collaborations that are unique to the store, and has many fans.
Instagram:@imazine_osk

SQUASH ( Fukuoka )
A select store with two stores in Daimyo and Imaizumi, Fukuoka. While focusing mainly on clothing, the shop also features a lineup of zines and mix co. with a hint of street culture. The shop also regularly holds exhibitions of works by artists. This time, the shop plans to sell mainly items that incorporate the works of graffiti writers.
Instagram:@squash.daimyo

Sanso Iijima ( Tokyo )
This select store is located at the end of the Suzuran-dori shopping street in Kyodo, Tokyo. The shop offers a full lineup of high-spec items that are fashionable enough to be worn in everyday life, but also useful for hiking in low mountains and in full-scale outdoor activities. The items are functional and make everyday life more comfortable, and are worth a look even if you are not an outdoor enthusiast or mountain climber.
Instagram:@sanso_iijima

Skool( Tokyo)
The store, quietly located in Komazawa, offers a wide range of items, not limited to fashion, including new selected items, vintage clothing purchased in a unique context, artwork, tableware, vegetables, and more. The store also has an interesting genre-less perspective that is not bound by time period or country, and all of the items are relaxed and witty. The brand is also active in special orders, with "NOWHOW" and "crépuscule" being prime examples.
Instagram:@yuk_skool

These are the 10 stores that will be participating in this year's event. We are sure that you will find something that touches your heartstrings at this event, where stores with rich personalities from different regions and genres come together in one place. HOUYHNHNM's editorial staff will also have a booth selling their personal items, so please stop by and take a peek.

The event is still some time away, but we would appreciate it if you would put it in your schedule book now. Whether you are coming alone, as a couple, or with your family, we look forward to seeing you there! We look forward to seeing you there!

INFORMATION

Fashion Products Exhibition in MIYASHITA PARK

Dates: March 16, ( Sat, ) - March 20, ( Wed, holiday, )
Place: MIYASHITA PARK South2F atrium plaza
Address: 6-20-10 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00 - 21:00
*3/18( Mon. ) and 3/20( Wed. and holidays ) will be from 11:00 to 19:00.
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