We want to express our gratitude for all the support we have received. We will celebrate with special events and renewal! Hiroshima PARCO will celebrate its 30th anniversary this year.

Hiroshima PARCO, which was the site of "THE WEEKENDER," an event set up by HOUYHNHNM and PARCO two years ago, seems to be celebrating its 30th anniversary this year since its opening on April 9, 1994.

To mark this milestone, we look back on the history of fashion, culture, and entertainment that Hiroshima PARCO has accumulated over the years, and plan special events and anniversary campaigns that can be enjoyed throughout the year as a way of expressing our gratitude for the many encounters we have had.

This time, we would like to introduce the contents of "HIROSHIMA PARCO 30th ANNIVERSARY," which will be held from March 9 (Sat.) to 20 (Wed.) as the first phase of the project.

This is an event where you can enjoy a wide range of fashion, art, music, and food, while feeling the charm of Hiroshima's unique location!

First, the exhibition "'Advertising PARCO' 1969-2024 PARCO Advertising Exhibition" which was held last year at "Shibuya PARCO" and was a great success will be held. This is the first regional tour, and will be held at "Hiroshima PARCO" in conjunction with this anniversary event.

From its opening to the present, PARCO has put a great deal of effort into the creative aspect of conveying its appeal. This exhibition will be a rare opportunity to see advertisements from the opening of Hiroshima PARCO.

Creative Director Michihiko Yanai

Photographer Kenji Miura

On March 17 (Sun.) from 14:00 to 15:30, a talk event will be held at a special venue in the MUJI store on the 7th floor of the new building, inviting creative director Michihiko Yanai, who was involved in the "Hiroshima PARCO" new building opening advertisement, and photographer Kenji Miura, who is from Hiroshima Prefecture.

The content looks back on the history of advertising from the time of PARCO's founding to the present, along with the historical background and culture, from the perspective of creators associated with Hiroshima, so if you are interested, please stop by and check it out.

For two days from March 9 (Sat.) to 10 (Sat.), right after the event begins, there will be a marché, art, music, bonfires, etc. in the area next to "Hiroshima PARCO" and in the Namiki-dori area where highly sensitive stores and cafes are located. This event will bring even more excitement and paint a new view of the city.

And the most prominent feature of the "HIROSHIMA PARCO 30th ANNIVERSARY" will be a special one-day party to be held on Wednesday, March 20, a national holiday.

In addition to DJ performances, live painting, and fashion snaps by visitors, food and beverage booths will be set up in the event space in the main building's storefront. The event is sure to be a lot of fun for those who drop by on a whim.

SUSHIBOYS

Livening up the stage will be SUSHIBOYS, a rap unit that formed as a group in 2016, inspired by the world of the movie Matrix.

In addition to live events at various locations, they have recently expanded their activities to include a TV commercial song for Honda's new SUV "WR-V".

YonYon

Also appearing is YonYon, a multi-talented DJ, singer-songwriter, music producer, and label owner who was born in Seoul and raised in Tokyo.

With the one-of-a-kind groove they have cultivated in their borderless career, they are sure to get the floor going.

Japanese women who worked as prostitutes in China, Manchuria, etc. (Meiji to early Showa)

Rapper SKRYU, who is associated with the Chugoku region, will also be there to congratulate us.

With a lived-in lyricism and a nimble style of rapping, melody, and harmony, he has built a solid following, with his EPs so far ranking #1 on the iTunes Store's Hip-Hop Rap Top Albums list.

After 5:00 p.m. from March 15 (Fri.) to 20 (Wed.), those who purchase 5,000 yen or more by QR code payment or Pocket Pal payment at PARCO will receive "Wakadori musubi" (young chicken rice ball) from Musubi Musashi, a long-established rice ball shop that has been loved in Hiroshima, in original packaging.

It looks like a standard onigiri bento, but once you try it, you will be captivated by this enchanting delicacy. That is why it is known as a famous restaurant with many fans not only locally but also from all over Japan. Whether you are a fan of the past or just longing to try it, this is a must-try opportunity.

On the third weekend, March 16 (Sat.) to 17 (Sun.), the owners of the four coffee stands will team up with four baked goods brands to propose tastes and ways to enjoy them at the "4 × 4 COFFEE and PASTRY" event.

Coffee and baked goods are inseparable and closely related. The new community that will emerge from this focus on both will also be of interest.

With new life on the horizon today, you may want to rely on "Hiroshima PARCO" for your spring shopping.

From March 15 (Fri.) to March 20 (Wed.), those who make a cashless purchase of 5,000 yen at "Hiroshima PARCO" will receive a 500 yen shopping coupon payback for each purchase at "Hiroshima PARCO".

In addition to CASETiFY, New Balance, and MARGARET HOWELL, which are the only stores in the Chugoku region, Champion and IL BISONTE, which will be the only physical stores in the prefecture, will begin operations. In addition to Margaret Howell, the only one in Chugoku, Champion, and IL BISONTE, the only one with a physical store in the prefecture, will begin operations, and a large-scale spring renewal will be held to celebrate the 30th anniversary.

This first event has been a gorgeous affair from the very beginning. The contents will be enjoyable not only for locals who have a connection with Hiroshima PARCO, but also for those who come from a little farther away, so let's all celebrate the 30th anniversary of Hiroshima PARCO in a grand way.