NICO & CO. completely renews its brand website. From introducing trends to English conversation! It is a unique and complete site.

niko and ..." continues to be a part of our lives as a "style editorial brand" that offers not only fashion, but also sundries, furniture, food, and drink.

The official brand site, which has been providing a lot of contents as a place to share information, has been relaunched with a full-fledged renewal. The new site is a unique site that is distinctly different from conventional brand sites, from trend introductions to English conversation.

At the root of the brand's concept are the keywords "uni9ue senses" (clothing, food, housing, leisure, knowledge, health, travel, sound, and LOCAL), which are valued by "nicand". We decided to go back to the brand's roots and undertake a major renewal of the website in order to express the nine categories that we have edited and proposed.

What are the contents of the renewal? Five contents are already available to the public, so let's take a glimpse at what they have to offer.

The original character "Billy" picks up simple English conversation useful for daily life every Monday, Wednesday and Friday.Billy's Mini-English of the Day".

It's mini, so it's a lighthearted learning experience, and it's all useful for everyday life, so it seems like a good idea to check back regularly!

This is a corner introducing the hottest items from "NICO & CO.Nico's 00". Now on view is "Nico's Stationery," which introduces stationery.

This content, which serves as a kind of catalog, introduces almost all of the items (stationery in this case) that are available for immediate purchase in stores and online stores. If you have any doubts, just look here.

Next, the staff members who work in the stores of "Niccando" make serious recommendations of items purchased in a timely manner.I bought this this week!".

The site introduces not only fashionable points of view, but also lifestyle-oriented suggestions and innovative ideas from a wide variety of perspectives, so you may be able to find the item you want in no time!

This is a Series of contents in which a different guest is invited each month to introduce his/her seasonal feelings as a playlist.Nico and Music".

The curator of the first edition is illustrator WALNUT, who seems to list uplifting music from various countries, so please visit the site as soon as possible and enjoy a world tour with your ears.

And finally, a Series of blog-style columns by the brand's representative staff members, entitledNicoBlog (Japanese social networking website)".

This valuable content allows you to hear the real voices of staff that you would not normally be able to hear, ranging from what popular store staff do in their hobbies to the hardships of the VMDs that support the stores.

What do you think? Although it has just undergone a renewal, Niccando is already at full throttle. The contents are full of intriguing items. It seems that updates and new content will continue to be added from time to time, so it would be a good idea to visit the page constantly to check it out.