SUICOKE is a contemporary shoe brand that boasts global popularity not only in Japan but around the world.
What differentiates us from many shoe brands is our deep relationship with nature. This core element, which has remained unchanged since the brand's inception, continues to be updated with each collection.
The 2024SS collection will feature a number of products inspired by the vast landscapes of the Japanese islands.
This season's editorial was shot by Tokyo-based photographer Will Goodan on Niijima, one of the islands that make up the Tokyo-Izu Islands.
He says this is because the unrealistic isolation of Niijima and the environment that inhabits it match the mood of the "Swicock" collection.
The vast, open landscape is filled with saltwater-decomposed rocks and greenery that has grown over time, seemingly reflecting the respect and peace between the island's inhabitants and nature.
The unpredictable nature of Niijima and the diversity of Swicock shoes are a perfect match.
I am sure it will be hot again this summer. I think it would be a wise move to start looking for footwear now that will keep you comfortable through the long summer.
Photographer_Will Goodan
Stylist_Remi Takenouchi
Styling Assistant_Lili Itagaki
Hair & Makeup_Takeshi Kato
Models_Sory(Bravo) & Hara (Bravo)
Creative Direction_SUICOKE
With thanks to NUMA FILMS.
