Have you ever heard of the term "upcycling"? . It means "to increase the value of a product by customizing it to make it better.
“ATELIER & REPAIRSThe company was founded in 2015 by Maulizio, who has worked at the heart of famous apparel brands such as Ralph Lauren and Levi's®. The goal is to "upcycle" the world's overabundance of unused apparel and accessories, and each item is a one-of-a-kind creation. This is a socially significant activity.
And Atelier & Repairs celebrates its 20th anniversary this year.journal standardHere is the 20th anniversary commemorative model, specially ordered for the "M" brand.
￥33,000+TAX
. First of all, the silhouette is slim from the inseam to the hem, and the stitches and embroidery are purposely understated in this simple denim.
￥43,000+TAX
. Then, the inseam is a denim with a separate fabric switch, vintage patches, and embroidery.
These two models have been available exclusively since July 1, starting with three Journal Standard stores, Lumine Tachikawa, Lumine Yokohama, and Lumine Omiya, prior to the full-scale launch of the 2017FW line.
It is a happy collaboration because both are connected by the masculine American fashion. Check out the results at the store.
Text_Shinri Kobayashi
JOURNAL STANDARD Omotesando
Address: 6-7-1 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6418-7961
Open: 11:00 - 20:00 (irregular holidays)
journal-standard.com/
INSTAGRAM:@journalstandard.com
