The "select store" always presents its own unique way of being a select store with new attempts and tricks.Urban Research (URBAN RESEARCH). collaborated with confectionery maker LOTTE to celebrate the 20th anniversary of its founding.
It has been 40 years since the birth of the "Bikkuriman Chocolate" Dokkiri sticker. . This event was made possible by the fact that it was a milestone year for both. To add, "Bikkuriman Chocolate" is a long-selling product that has been on the market since 1977. It is a wafer chocolate that became a topic of conversation in the 80s and 90s when the extra stickers depicting unique characters became a boom among elementary school students. This time, on the occasion of its 40th anniversary, the company has reissued stickers featuring a total of 40 popular characters recommended by soccer player Kengo Nakamura and popular illustrators. . Five of the seals were created in collaboration with "Urban Research.
In the "Bikkuriman 40th Anniversary x Urban Research 20th Anniversary" event, five characters including Super Zeus, who is carrying the new "Urban Research Bag" service that has been the talk of the town in various media, will be wearing Urban Research clothing and will be on sale in the Kanto area from July 18. The stickers will go on sale in the Kanto area from July 18. The package is designed for the 40th anniversary of Bikkuriman, so it is hard to tell which sticker is which unless you open the package.
In addition, a tote bag has been announced to accompany the collaboration, and will be available in a limited edition of 400 on one of the Mondays in August (a play on the words Bikkuriman and Monday). The price is 1,500 yen . . Available at all Urban Research stores, all Urban Research stores, all Urban Research Makeup stores, and the Urban Research Online Store.
I hear that there are other collaboration products in the works in addition to chocolate, so I am looking forward to seeing them now. We are looking forward to seeing them!
Text_Jun Nakada
Urban Research Press Room
Phone: 03-6434-9940 (10:30-18:30 Mon-Fri *) except holidays)
www.urban-research.com
