NEWS

Translated By DeepL

Mad Happy from LA is now holding a pop-up in Harajuku. They have limited items and luxurious special offers!

Madhappy is a Los Angeles-based brand that pursues individual expression through apparel and events in order to make the world a more optimistic and positive place.

Although it has been the talk of the town everywhere since its first arrival in Japan last year in 2023, there are probably many people who have yet to experience the actual item.

Here's some good news for those who are interested. Madhappy is currently holding a pop-up store titled "office madhappy featuring LOCAL OPTIMIST, PANTRY & HOTEL DRUGS" in Harajuku, Tokyo, to rave reviews, selling a wide range of items from the 2024 SS collection to the classic sweatshirt series. In addition, the brand's art magazine "LOCAL OPTIMIST" will also be on display.

The interior of the store, which was designed to resemble a fictional office, was meticulously designed, with everything from the counter to the café space and sofas made by USM Haller, a world-renowned Swiss furniture manufacturer. The sofas are furnished with custom-made cushions.

In addition, to commemorate the pop-up store, a Tokyo-only collection of hoodies and T-shirts will also be available.

TOKYO EXCLUSIVE HOODIE ¥36,300

TOKYO EXCLUSIVE T-SHIRT ¥16,500

The limited items with "TOKYO" on them are expected to be hotly contested, so if you are interested, be sure to get in early! And the freebies are just as gorgeous.

Those who purchase ¥44,000 or more including tax will receive an original tote bag on a first-come, first-served basis , and all purchasers will receive an original sticker as a novelty.

As you may have guessed from the name of the event, the store will also feature the coffee shop "PANTRY( Pantry)" supervised by Natalie, the barista who owns the Tokyo-born cafe "HOTEL DRUGS( Hotel Drugs)". The special MENTAL TEMPLE drink, which is also popular at the LA location, can be enjoyed at the shop.

In addition, there is a gorgeous lineup of apparel collaborations.

PANTRY FLEECE HOODIE ¥35,200

PANTRY DRUGS FLEECE HOODIE ¥35,200

PANTRY HEAVY WEIGHT FLEECE ZIP UP ¥37,400

PANTRY MID-WEIGHT JERSEY TEE ¥16,500

PANTRY MID-WEIGHT JERSEY TEE ¥16,500

MENTAL TEMPLE MID-WEIGHT JERSEY TEE ¥16,500

And last but not least, a collaboration event will be held on Friday, April 5 at 7:00 p.m. with "YAGI EXHIBITION," a creative collective led by Okamoto Reiji, for one night only, aptly named "MADHAPPYAGI. In addition to a spectacular DJ set by a splendid lineup of guests, special collaboration items and novelties will also be available. You won't want to miss it!

The pop-up will be open until April 14 (Sun.). Please take this opportunity to enjoy the world of "MAD HAPPY" to the fullest.

INFORMATION

office madhappy featuring LOCAL OPTIMIST, PANTRY & HOTEL DRUGS

Dates: ~April 14 (Sun.)
Place: BA-TSU ART GALLERY
Address: 5-11-5 Jingumae, Shibuya-ku
Time: 11:00-18:30 (until 18:00 on the last day only)
Official Site
Instagram:@madhappy

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