ARC'TERIX （ARC'TERYX ）" is now well-known as the brand that has left the outdoor field and gained a strong following for town use. The "ARC'TERYX MUSEUM" event will be held at "6142 HARAJUKU" in Harajuku from April 20 （ Sat ） to May 5 （ Sun ）, where you can experience the essence of the brand.
Under the brand's pervasive theme of "Leave It Better（, Make This World More Beautiful）," Arc'teryx has prepared content that conveys the company's history and the philosophy it values. As the event approaches next week, we would like to introduce you to the full details of the event.
(1) Who We Are.
The venue will be divided into three floors, and visitors will be able to enjoy the full range of the Arc'teryx worldview by walking from the 3rd floor to the 1st floor. On the 3rd floor, which is the introduction to the exhibition, a video installation of the brand's origins, the mountains of the Coastal Range, and production sites will be projected.
On April 25th （ Mon ） and May 2nd （ Thu ） only at 7pm, a special screening of "Shaped by Wild," a movie by Arc'teryx, will be held at this theater. The film, set in the Coast Mountains and showing people who have chosen to carve out a life in the mountains, conveys the depth and fascination of the majestic nature that stretches over 1,200 kilometers in length.
Product Innovation
The second floor is the quintessential floor of the museum. Among the many products of Arc'teryx that are constantly evolving, three products that are particularly epoch-making will be on display. This corner introduces the behind-the-scenes story of innovation with rare materials and videos, such as illustrations and catalogs from the time of development, which can only be shown to the public at this special exhibition.
(3) ARC'HIVES
The last floor of the exhibition, the first floor, is where the main content, "ARC'HIVES," is exhibited. Here, personal products and related episodes of various people will be exhibited, from professional users such as mountain guides contracted by Arc'teryx, creators, dealers, Arc'teryx staff, and outdoor enthusiasts selected from among the general applicants.
BETA LT JACKET（1998 ）
ACTO MX JACKET（2011 ）
There are more than 100 items in total, and you will be overwhelmed by the sight of them all lined up in a row. As this is an archive, there are many models that are not currently available, so you can feel the history and evolution of "Arc'teryx" at the same time.
4) ReBIRD™.
Also on the first floor is a space to introduce the brand's sustainability program "ReBIRD™. In collaboration with "NewMake," a community that aims to realize recycling-oriented fashion, a hands-on workshop of "ReCUT™" will be held, in which textiles that have escaped disposal will be reborn as products.
Name Tag Workshop
Time required: about 30 minutes
Dates: 4/20-29, 5/2
Registration: First-come, first-served at the venue on the day of the event.
Pocket Pouch Workshop
Time required: about 90 minutes
Dates: 4/22, 4/30, 5/1~5
Registration: First-come, first-served at the venue on the day of the event.
In this workshop, participants can create name tags by reusing parts of prepared products and pouches by utilizing pockets of shell jackets. Please try to create your one and only original in the world.
In addition, an upcycling workshop will be held at NewMake Labo, the base of NewMake, during the event period. Participants can make tissue cases or tote bags out of Arc'teryx products that can no longer be worn or used.
5) TALK PROGRAM
In addition, there will be various talk programs during the exhibition.
On April 22, （ and ）, "Too Young To Know," a radio show of "muddy waterz" consisting of three regular Arc'teryx users, FACE, SHINKNOWNSUKE, and CHI, will be openly recorded. They will be asking for "Arc'teryx-related episodes" in advance, and will be talking about their experiences with Arc'teryx. Listeners and visitors who have their episodes read out will receive stickers made especially for this event!
To submit an episode, please email muddywaterz.radio@gmail.comまでメールしてください with "Arc'teryx Psycho" in the subject line.
Arcteryx contract ski guide Kuragane and mountain guide Takeda will talk about Arcteryx from a gear perspective on April 23 at （ and ）.
6) Running Community
ARC'TERYX Running Club, a running event held at various locations, will also be held: April 21 （ Sunday ） in the morning, April 25 （ Thursday ）, May 1 （ Wednesday ）, May 4 （ Saturday ） in the evening . Starting from the event venue, the 6km course will take participants around the Yoyogi Park and Harajuku area. After the run, a tour of the "ARC'TERYX MUSEUM" will be offered. Running enthusiasts and beginners alike are encouraged to give it a try.
Thirty people will be selected by drawing from those who answer all the questions correctly in a quiz for visitors only, and will receive a tumbler with the Arc'teryx and GORE-TEX logos on it.
And even though there are so many contents, admission is free. The exhibition period is long, and the contents change from day to day, so it would be good to visit twice or thrice.
ARC'TERYX MUSEUM
Dates: April 20, （ Saturday, ） - May 5, （ Sunday and national holiday, ）
Location: 6142 HARAJUKU
Address: 6-14-2 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00-19:00
*Subject to change due to special events, etc.
How to enter:
Admission is free and reservations are not required.
When you enter the venue, please enter your name and e-mail address from your device and we will issue an admission ticket screen.
BIRD CLUB app members will receive their admission tickets in advance in the app on April 19, so please present them at the reception desk.
If you have not yet registered as a member on the official Arc'teryx app, we recommend that you do so by 4/18（ Thu ）.
