On March 28, , Champion, an authentic American athletic wear brand, launched a new brand campaign titled "CHAMPION WHAT MOVES YOU.
A special movie produced to commemorate this event features modelUTAMr. , dancer.yurinasiaMr. , the artist.MISATO ANDOMr. , a musician.NAGAN SERVERMr. , a skateboarder.Sagawa KaitoMr.
The 1 minute and 30 seconds of footage of each of them actively engaged in their respective professions and hobbies of basketball, art, dance, performance, and skateboarding, is said to carry the brand's message of "Championing each person's passion, not just a single Champion (winner). ." a message that is typical of the brand.
Champion" was created in 1919 and has supported the passions of various people in the past, but this time, it expresses "victory and defeat," "cheer and sigh," "fame and infamy," "success and failure," and "genius and ordinary people" through the images of five people who continue to challenge themselves in different fields.
"An attitude of facing what drives oneself, not just the result . . not just winning or losing, but how serious you are. Not to fit into a set frame, but to celebrate who you are and support those who continue to challenge themselves."
. The finished product is a glimpse of the brand's great attitude of supporting people who believe that what is important is not winning or losing, or those who believe in what drives them and strive to do their best.
PROFILE
From an early age, she studied at an international school , and studied abroad in Switzerland during her middle school years. In 2018, she signed a contract with the French modeling agency SUCCESS and made her runway debut at Paris Fashion Week. She has also worked as a model in Tokyo, Milan, London, and New York.
Short Sleeve T-shirt ¥4,290
(CARDINAL, WHITE, BLACK, HEATHER BLACK, NAVY)
PROFILE
She has won numerous awards including "JAPAN DANCE DELIGHT vol.23 FINALIST", and her dance videos posted on SNS every Friday since around 2019 have become a topic of conversation, attracting attention from within and outside of Japan. Since then, she has been actively performing and choreographing for TV, music videos, and corporate commercials throughout Japan. In his hometown of Fukuoka, he runs a school called "dance spot jABBKLAB," and from 2022, he will be conducting a solo performance tour of "jABBKLAB.
Tee Ten Eleven Short Sleeve T-Shirt ¥8,690
(WHITE, WHITE×GREEN, GREEN×WHITE, MOSS GREEN)
PROFILE
With roots in hip-hop and jazz, he is a musician with a unique title/career as a rapper/wood bassist. He has released three original albums and has been actively performing live. Recently, he released a single "a little question Shōtaro Aoyama Remix" in collaboration with Donguri Zu, and performed it on Donguri Zu's stage (RED MARQUEE) at "FUJI ROCK FESTIVAL '22", attracting much attention. The band's premium performance at "Billboard Live Osaka" in March 2010 was a success.
Polo shirt ¥4,290
(COGNAC, WHITE, OXFORD GRAY, BLACK, NAVY)
PROFILE
After winning the All-Japan Amateur Championship at the age of 11, he competed in national and international contests, and his own pro-model board was released in 2018. He has now moved to the street, and is now attracting the attention of the scene with his clean, precise board control and all-around skills.
Short sleeve T-shirt ¥6,050
(BLACK, WHITE, OXFORD GRAY, NAVY)
PROFILE
After finishing the activities of BiSH, a "punk band without instruments" in 2023, he started his career as an artist in the same year. Armed with his "delusional power," he expresses his original worldview with his unique ideas and colors using various techniques such as drawings, installations, prints, and three-dimensional works. He is also expanding his activities beyond the boundaries of an artist as a columnist and radio personality.
Short Sleeve T-shirt ¥6,940
(WHITE, BLACK, NAVY)
The official website of "Champion" now has a new campaign focused on this campaign.Special Siteis open.
The products that the five members wore on their sleeves are also introduced, so if you are interested, please check it out as well.
