Four different color schemes to enjoy! BED j.w. FORD launches a playful leather belt available only at its directly-managed stores.

BED j.w. FORD" has been on a tear, starting with the brand's first solo runway show in Paris last June, followed by the opening of a directly managed store in Tokyo's Gaien district in August of the same year.

Behind this growth is designer Shinpei Yamagishi's stoic approach to craftsmanship , his solid creations with a focus on elegance, and his playful spirit.

The new belts, which will go on sale tomorrow, April 27 (Sat.), are superbly finished, as if they were the very origins of the brand. There seems to be a surprising gimmick hidden inside.

Change Belt ¥55,000 each

As you may have noticed from the photo above, this belt is reversible, allowing you to choose your favorite color depending on your mood or style of the day. This is made possible by the mirrored reversible part of the buckle, which also serves as a moderate accent.

. And a similar reversible part is also on the midriff of the belt. In other words, not only can you change the color of the belt reversibly, but you can also change the color of only half of the belt. As the name "Change Belt" suggests, you can enjoy a total of four different combinations.

It is available in black, orange, and green, all with a brown reverse. The reverse side is all brown, and the brand's logo is stamped in silver foil, which is rare for the brand. The designer, Mr. Yamagishi, has commissioned "beta post," a company he places his trust in, to produce this new product, which will be released to the world in a quality that is unmistakable.Official Online StoreLimited release in .

BED j.w. FORD's new collection is twice, or even four times, as good as it gets. It's definitely worth checking out.