BEAMS PLUS and J. Crew collaborate for the first time in 18 months. This is a new attempt to intersect Brendon's love of surf culture and Ivy style.

While the times change, the core of the brand remains the same. It is the items of such a brand that have the essence.

J.Crew" has been growing modernly under the direction of Brendon Bavendin, founder of "NOAH" in recent years while respecting traditional American casual wear. This is the second collaboration between J.Crew and BEAMS PLUS, a brand that values authenticity.

The theme of this issue is "OLD BOY SURF CLUB". We introduce a total of 11 items inspired by "surf school", combining surf style with Ivy elements.

Nylon jacket ¥55,000

This item is based on a nylon jacket that was once worn by members of a surf club on the West Coast of the United States. The faded navy color and the line on the front give it a vintage look.

Jacket ¥44,000

It is arranged based on a sports jacket that was worn in the past when watching sports such as tennis. It also features a design with a print overlaid on the madras check, which is indispensable to Ivy fashion.

Short sleeve shirt ¥13,200

This shirt, inspired by parasols lined up on the beach, is made of oxford fabric, making it breathable and suitable for summer.

T-shirt ¥11,000

These are inspired by the colors used on surfboards from the 50's and 60's. The black and navy lines on the chest sample the team style of surf culture of the time. The black and navy line on the chest is a sampling of the team style in the surf culture of the time.

T-shirt 9,900 yen

Two T-shirts printed with the collection's theme, "OLD BOY SURF CLUB," were also launched. The graphics were created by Koji Toyoda, one of Japan's foremost surf artists.

Pants ¥35,000

Shorts ¥22,000

Based on traditional pants with a tucked-in design, it is embroidered with the surfing style of legendary surfer Miki Dora. This is a unique and one-of-a-kind design, and is definitely an item to look out for.

Shorts ¥19,800

These are vintage-inspired, washed and faded. The slightly longer length gives a formal impression when worn.

Cap ¥9,900

The lineup also includes three colorful caps in the typical J. Crew coloring. Brendon's favorite surf spots seem to be marked on the front.

Belt ¥8,800

The belt is finished with a border of different pitches and can be shown tucked in for a coordinated look. It is finished in summery tropical colors.

The culture and roots of both of them are present in every corner of this collection. Wear it casual or formal, it's up to you.