The second collaboration between A.P.C. and JJJound will be available starting May 14. The inspiration for this collaboration came from an "impulse buy" during a vacation.

〈〈〈〈〈〈.A.P.C.and "JJJJoundSpeaking of "The", it was five years ago back in the day, when the brand launched a striking collaboration in the fall of 2019 that stole the headlines.

If you would like to reviewHOUYHNHNM's past articlesThis is the second installment of the series, which you can read about in the following article. We have launched a timeless capsule collection for your vacation.

This collection is basically a rethinking of the essential items of the summer men's wardrobe, but the starting point of the creation is the fashion of people going on vacation.

Come to think of it, while we wear elegant and tasteful clothes on vacation, don't we often buy clothes intuitively on the spot? We have all fallen in love at first sight at a hotel boutique, made an impulse purchase at a tourist store, or been encouraged by the vacation atmosphere to make a purchase.

We created this item inspired by such a phenomenon of vacation high.

There are several themes: the first theme is a monochrome look in dark navy with both logos discreetly placed. The second theme is a striking look with the Hotel Souvenirs logo.

Each has a shirt, sweatshirt, bandana, or tote that will accompany you on a relaxing vacation.

The collection will be on sale from May 14 (Tue.). Please enjoy the collaboration between A.P.C. and JOUND for your vacation, and of course, for everyday use.

Finally, a message from "Jound" is included below.

In this collaboration with A.P.C., we conceived of an "imaginary hotel" in a utopian world where everything happens exactly as expected. This highlights the superiority of the concept over its actual representation.