Anyway, 2024, the year of 2024, is a year of excess in many ways.
With all the information mixed in, it is becoming harder and harder to see what you really care about and like, unless you have a very high processing capacity, these days.
One of these is self-care, in which people sincerely face their own selves.
YOBEK is a self-care brand based on the concept of "seamless.
The skin-friendly formula is safe for use by a variety of skin types, and is designed to be used by newborns as well as dry, sensitive skin.
The concept is here.
Care from Within
Our sensibilities fluctuate endlessly.
Inside the hustle and bustle of daily life, even for a moment
If only we could turn our attention to it.
Give the soil moisture and carefully cultivate it.
Comfortable margins for everyday life.
MELLOW HAND WASH
This hand wash features a rich lather that gently envelops the skin while leaving it feeling clean and refreshed. The soap-based formula contains plant-derived cleansing ingredients and amino acids to reduce the burden on the skin. It keeps skin moisturized for a long time after rinsing. It is safe to use even for families with dry skin or newborns.
¥5,280 / 400mL
Creative Director and Fashion Brand <〈Creative DirectorTODAYFULReika Yoshida, product director of the skin care brand <〈Skin Care BrandFATUITEAkiko Fujii of the "KARAKOSHI" brand, will be presenting a lineup of items that have been carefully selected from product design to formulation.
SMOOTH BODY CLEANSER
A body cleanser that lathers well and moisturizes. Its gentle formula can be used on delicate zones and dry, sensitive skin, as well as newborns. It repairs the skin, improves the barrier function, and balances the moisture content of dry skin while leaving it fresh and soft.
¥5,720 / 400mL
The fragrance is AROMATIC WOODY, a scent originally developed for the Smooth Body Cleanser and Mellow Hand Wash.
The fragrance has a pleasant woodland herbal woody tone that makes you want to take a deep breath, with a hint of gardenia, iris, jasmine, and other flowers, creating a dignified and deep fragrance.
TOTE BAG
Original tote bag with embroidered logo. Cotton 100% fabric gives the bag a look and feel as it is used. The strap is long enough to hang over the shoulder. Available in white, charcoal gray, and brown.
3,080 yen Height 28×Wide 24×Handle 64cm
As you can see, the product design is minimalistic, sophisticated and gender-neutral that fits naturally into any scene, making it easy for men to pick up, and I am sure it would make a great gift for men as well.
Yobek just launched in April 2024. A brand that we would like to keep a close eye on in the future has been born here.
YOBEK
Official Site
Official Instagram
Reika Yoshida Creative Director
Born in Hyogo Prefecture in 1987. Designer and director of fashion brand "TODAYFUL". He operates the concept store "Life's" in Tokyo, Osaka, and Fukuoka. She has published five style books, and her sophisticated lifestyle as well as fashion is supported by many women. In her private life, she is a mother of one and a manga lover.@reikayoshida_
Akiko Fujii Product Director
Born in 1981, 43 years old, in Kanagawa Prefecture, she has worked for an airline company for 20 years, worked as a beauty influencer and beauty model, and is now the director of her own skincare brand, FATUITE. Affectionately known as "Fujiko," she has many fans for her clear skin and her unpretentious character.@fujiko0207
